1 Post, 3 Angles: Repurpose to Triple Impressions

byJohnMaluth

517 followers

2 weeks ago

Back home, we never wasted food. One pot of beans could be stretched three ways: beans with bread in the morning, beans with rice at lunch, beans with maize flour in the evening. Same beans, different angles, full stomachs, every time.

Content works the same way. One blog post can feed your audience multiple times if you repurpose it smartly. Too many bloggers write once, post once, and move on. That’s like throwing away half the pot.

Here’s how to stretch one post into three different angles; without burning out.

Angle 1: The Blog Post (The Main Meal)

This is your full plate. Write the article for your site, optimized for SEO. Make it solid, clear, and evergreen. This post is the foundation.

Example: A guide on “How to Write Better Headlines.”

Angle 2: The Social Post (The Snack)

Now break off a piece. Take one key idea or quote from the blog and turn it into a short social post.

• LinkedIn: Share a headline-writing tip as a status update.
• X/Twitter: Post the three worst headline mistakes in 280 characters.
• Facebook: Share your story of how a bad headline flopped.

It’s the same beans, just served differently.

Angle 3: The Email (The Side Dish)

Finally, use your post as an email. Summarize the story, highlight one juicy lesson, and link back to the full blog.

Your subscribers don’t need the whole meal in their inbox. Just give them a taste, then send them to the main plate on your site.

My Repurposing Lesson

When I first started, I thought I had to write a brand-new article for every channel. That’s how I burned out.

But then I remembered how we stretched food at home; nothing wasted. I took one blog, sliced it into an email and a social post, and suddenly my reach tripled. One idea fed three audiences.

And with AI, the task is easier than ever before. You tell it to rewrite the same content for different channels.

Boom!

Why This Works

• Saves time; you’re not reinventing the wheel.
• Expands reach; different people hang out in different places.
• Reinforces your message; repetition builds trust.

Google loves consistency. Readers love reminders. Repurposing gives you both.

🔥 Pro Tip: After writing a blog, ask yourself:

• “What one-liner could I post on social?”
• “What story could I share in an email?”

Do that every time, and your one post becomes three. Your pot never runs empty.