The Perfect E-book Title?
The strive for perfection, of course, never ends. And if you ask 10 people what makes a perfect title, you likely get 10 different answers. But if I put it like this; I have a few criteria that I need to be met to feel satisfied with the title.
- It needs to meet the keywords for my website
- It needs to have keywords that are searched for on amazon and have low competition
- It needs to imply authority in the field
- It needs to offer a solution
- It needs to compell people to buy it (or give me an e-mail adress for it ;-)..)
My title I'm thinking about is;
"The Dog Business Success Manual: # Simple Steps to Create a Business Plan to Become a Successful Dog Walker, Pet Sitter, Dog Day Care Owner or Dog Trainer"
I think it meets my criterie, but is it too long? My plan is to write a "The Dog Business Success Manual"-series and go into all aspects of the business, but starting with writing a business plan.
Any suggestions? :-)
Recent Comments
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Trust in your personal belief Jeanette as from what I have read and seen so far you have the skills and technique to establish yourself as that authority you are seeking to be. That is great and good on you.
Isn't that what our websites should be? Focused on being an authority on the subject at hand and as a result the traffic will flow which will later result no only as a respected person on the topic but also the financial success will follow as well.
You have your head screwed on correctly and have the right attitude that will get you there. So well done.
Being young and setting that aim on becoming that authority at an earlier age will only continue your success for many years to come.
As you are in the stage of building that stronger foundation now rather than reinforcing it along the way.
Go forward as you are now and you will succeed.
Take care be well success is already waiting for you.
Andre
Shouldn't that be 4 different e-books?? What if someone is interested in a dog walking business but not the other three?? In my opinion it should be much more targeted...that way you are giving the reader exactly what they want...nothing more, nothing less.
"The Dog Walking Success Manual - Simple Steps To Create A Successful Dog Walking Business."
"The Pet Sitting Success Manual - Simple Steps To Create A Successful Pet Sitting Business."
"The Dog Day Care Success Manual - Simple Steps To Create A Successful Dog Day Care Business."
"The Dog Training Success Manual - Simple Steps To Create A Successful Dog Training Business."
It could be an e-book series...instead of stuffing it all in one e-book.
Just my opinion...but of course it's YOUR business.
Just wanted to give you something to think about. Good luck with whatever you decide. Keep us posted.
Reese
I understand your point, but there are a lot of business that do more than one, pet sitting and dog walking, or day care and dog training, etc. And the difference is very small, in the way I'm writing the book it will be maybe a page different between all those books, which would feel like a money making scheme to put them in different books. Especially the business plan book. Plus, people wanting to work with dogs is a small niche, if I want a lot of comments and a lot of readers I think it's better to have just one book. I am not trying to make money (well, indirectly of course, but not on the book itself) but rather branding myself and establishing myself as an authority, and get traffic. Thanks for your comment though, appreciate the feedback!
I was going to comment to his post too...It wouldn't need to be four books, because it's the same business model for those different disciplines, but people aren't thinking "I'm a dog walker, so that's almost like a dog trainer"...to the end user, it's different. But the exact same techniques and knowledge are used for all of them. It's like saying "Affiliate marketing" vs. "Web marketing"...the only difference is one is marketing other people's products or information and the other is you're marketing your own created products or information. But you use the exact same techniques in marketing both.
True...that DOES make sense. The title just seemed REALLY long to me but you know more about what you're trying to accomplish and the direction you're going than I do. I wish you the best and I'm excited to see your progress and how everything turns out. I'm sure you'll knock it out the park :-)
Like I told her, if she designs the title so it's sorta fun and playful looking the length of the title would be kinda awesome. Right now we're just looking typed in a standard web font
Yea...you're right. I didn't think about that until I read your post. With a nice font, the length probably wouldn't even be that noticeable.
Its long but in an ebook who cares....I think it says what you want to do and I tired to shorten it and I can't so I would just say keep it as it is and go for it!
I'd consolidate it my self. But using the spirit of the title algorithm you came up with. I'm down for brain storming. I just tried a round, but it was almost as long.
Yeah, the problem is that I want to target all those occupations as keywords, which makes it long. Ah, well, I think I'll just roll with it and see what happens. :)
For for it. If you're designing a cover for it, you could always use a fun font so it seems playful with the long title....that's the impression I got reading it...
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We like your dog ebook idea have you started yet? Coco woof's the idea too!