Articles vs. Pages ... and Posts?
So, I have a niche chosen - granted it keeps shifting slightly as I continue keyword searching but still, it's mostly there. I'm compiling collections of keywords grouped as lists under "concept" topics, and I'm getting ready to start writing and site building.
Unfortunately, I'm hitting yet another snag - abstractly, I understand that the pages on my website are supposed to be based around the Concept topics (and ultimately these pages will be where I link to my affiliate products.) I also understand that the Articles that I write (and post on StreetArticles.com etc.) are supposed to be based on the Keywords that belong to those larger topic Concepts. These same articles then link back to the concept pages on the website.
Sadly, this is where my brain switches over into concrete mode and says "show me some examples." I cannot seem to figure out - at least I cannot seem to wrap my head around - the concrete difference between the keyword-based Article vs the concept-based Website Page.
It seems to me that the purpose of the pages on the site should be to offer answers to the keywords that I have found. If my site is to be seen as an authority on beginners' leathercrafting, for example, I should be posting useful information on my site that beginning leathercrafters need to know.
It seems, though, from what I have read so far, that the information targeting the direct keywords goes in the articles posted elsewhere on the web and then link back to pages on my site. But what are they linking to? We know that duplicate content is bad, so if the best information - the most targeted information - is off-site, what am I linking to on-site?
And the large white elephant in the room - that thing which no one is talking about - we're building these sites in Wordpress, a blogging platform at its roots. Where do the simple blog posts fit into this process?
I realize that was a long one folks, but I'm trying to work the bugs out of my head while at the same time pushing through as best I can lest I get sidetracked and throw in the proverbial towel. Any words of wisdom from the Collective Community? Any examples anyone would care to show for illustration purposes?
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Recent Comments
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Michael yes you could have tips for marathon training on your blog you just wouldn't use the exact same content on your blog as you do in your article otherwise it's considered duplicate content. So for example on your site you may focus your content on the top 5 training tips where as your article could discuss interval training tips or nutritional training tips. All these suggestions are training tips but each has a slightly different focus.
When you link the article to your site you would link it to the marathon tips training page using a variation of your keyword.
You want the majority of links to go to your home page but you also want to build links to your inner pages as well.
Hey Michael.
You don't have to call a blog a "blog". In fact, I'm always telling people to change the terminology. It can be relabelled "news" or "reviews" in the menu. In that way you can keep adding blog posts as news or reviews (or both) on a daily (!) basis to keep your site fresh.
In an article you might write "To get going with leatherworking you'll need some basic tools.". Then highlight and link "basic tools" to a page on your site that lists them along with your affiliate links or to a now named "news" post that waxes lyrical about the latest awl.
As far as keywords are concerned, put them in your title and first paragraph and then forget them and write naturally. It's much more important to engage your readership than Google. After all, Google isn't going to buy anything from you, is it?!
Hope this is of some help.
Best.
Rich.
Hi Michael welcome to WA. To start off you want to create the home page for your website. This page should focus on your main keyword. Your secondary keywords should each have their own page or post. Your first article you create for an article directory should be content that is different than the content on your website and should link to the home page of your site with your keyword or a variation of your keyword. For example if your home page is about "how to train for a marathon".
Your 1st article could be "marathon training tips for beginners" or "equipment used to train for a marathon". You want this article to link to your home page. Since most article sites will allow 2 links you could also link to a inner page on your site using a different variation of your keyword. You'll have to do the keyword research to see what the tops search phrases are for marathon training in order to determine how to vary the keyword phrases.
Figuring out what keywords phrases to use can be a bit confusing when you're first getting started. Feel free to ask questions here or in the chat.
hey thanks for the reply. Since you have provided an example, I'm going to build my follow-up example on that.
Let's say that I am creating a home page based on "How to Train for a Marathon." If someone goes to my site, wouldn't you expect to find "Tips for marathon training" -ON- the site? This is what keeps throwing me off.
If I write an off-site article on "Tips for Marathon Training" then I cannot put those tips on my site about marathon training. How does this make sense?
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Thanks jmkoontz, this has helped me understand the difference between posts and pages.