Google Ads Smart Campaigns

Hey Friends, after taking a wonderful FREE class at the Google headquarters in NYC, I just wanted to share what I learned about Google Ads Smart Campaigns.

You can now create and launch your ad campaigns in 5 minutes when you use Google Ads Smart Campaigns.

Smart Campaigns are Google’s solution for small businesses. These consumer-friendly campaigns can be set up in only a few steps and then work to constantly improve your ad around your business goals.

With Google Smart Campaigns, ad creations for your campaign, audience targeting, ad delivery across Google channels, and landing page creation are all automated based on the advertiser's goal.

Your ads can appear either in the Google Search Network or the Google Display Network.

The Facts About Smart Campaigns

As a first solution, the Google Ads brand is designed specifically for small businesses.

Their Pay structure model is Pay-Per-Click (PPC), which means that Google will only charge the advertiser anytime a user clicks on the ad. The PPC rate is defined by Google. The user gets to define the maximum amount (or “cap”) Google can charge them per day or other pre-set length of duration i.e., $10.20.

The Image Picker feature allows you to submit up to 3 images (or likely slightly different versions of the same image) to be tested in combinations with ad copy.

Google’s ever-changing algorithm will “auto-magically” place your ads with other advertisers in order at the top of the Search Engine Results Pages (SERPs) for a given category according to the BEST MATCH for the query – NOT based on how much WE pay for the ad.

So you can’t get your ad to the Top of Page 1 in the SERP’s by paying Google more.

Then you simply Create Your Ad.

With Google Ads Smart Campaigns, you are allowed to choose 2 different Headlines for the same Ad with a maximum of 30 characters each, 1 Description line up to a maximum 90 characters, and to display one URL. This will display as your Meta Title, Meta Description, and URL.

There are also Analytics provided that shows your actual and estimated performance. You can pause your Google Ads Smart Campaigns at any time. It is totally in your control.

Google Ads Smart Campaigns is the default campaign type for new advertisers in Google Ads. The main thrust behind Smart Campaigns advertising products is to simplify everything for marketers. Smart Campaigns are designed for small and local businesses that don’t have any kind of marketing staff and even some who do not have websites.

Let’s face it, we are all looking for easier solutions. Small businesses like the ones many of us operate use digital marketing but face these challenges. Google connects users to local business that is within close proximity 9 billion times per month, including 3 million direction requests.

Did you know that Smart Campaigns are almost completely automated? This includes ad creatives to delivery optimization, based on the product or service being advertised and the goal the advertiser sets.

Google Ads Smart Campaigns are built on AdWords Express technology, AdWords Express was originally called Boost. Smart Campaigns are three times more effective at reaching a business’s target audiences than AdWords Express campaigns.

Case in point. Honest Soul Yoga in Alexandria, Virginia was an early tester for Google when Smart Campaigns first debuted in May 2018.

The business claims to have doubled its number of intro offers in its first 60 days using Smart Campaigns.

Creating a Google Ads Smart Campaign

Creating a Google Smart Campaign is very simple:

• Create a Google Ads account by first typing in Ads.Google.com
• Enter your Business Name
• Select a Goal for your Google Ad

Get more calls

Get more visits to your physical location

Get more website sales and sign ups

• Choose Areas Where Yours Ads will Show

Where are your customers?

What’s your business address?

What's the radius of your business address?

• Describe Your Product or Service

What language do you want to advertise in?

What’s your business category?

Which products do you want to promote?

• Create Your Ad

Add 2 Headlines (each up to a max. of 30 characters)

Add a Description (up to a max. of 90 characters)

That’s all, your Ad Campaign is set!

And this will only take you 5 minutes!

In case you ever decide to use PPC ads, I really hope this primer will help you to get started using Smart Campaigns.

Thank You for reading. Feel free to ask any questions or offer any comments below.

Cheers,

Kaju