What is Terapeak and How Do You Use It

Hello WA Family

I am going to share with you about Terapeak and how to use it. Before we get started, I did publish a new article on my website "Affiliate Marketing Clubhouse". My article was "From Retirement to Retail" helping seniors supplement their fixed incomes with the Amazon Fulfillment program.

What is Terapeak

Terapeak is a market research tool specifically designed for eBay sellers https://www.ebay.com/help/selling/selling-tools/terapeak-research?id=4853.

It leverages historical data on eBay listings and sales to provide sellers with insights to optimize their listings and strategies.

Here's what Terapeak offers you.

Terapeak analyzes vast amounts of data on past eBay sales, including

• Average selling prices
• Number of listings and sales for specific products
• Listing formats used by successful sellers
• Seller and buyer locations
• Sales trends over time

Helpful Information

• You can search for products by keyword or ID to see how they perform on eBay. This helps you identify potentially profitable items to sell.
• Terapeak's insights can help you set competitive prices, choose the right listing format (e.g., auction or fixed price), and optimize your listings for better visibility.
• Terapeak empowers eBay sellers to make decisions about what to sell when to sell it, and at what price.

Here are some things you want to consider

• Terapeak only provides data on eBay listings and sales. It cannot be used for research on other marketplaces like Amazon.
• While Terapeak boasts access to "years of real-world data", it typically shows details for the past 3 years of listings

Terapeak is not a free tool. Access is included with certain eBay seller subscriptions or can be purchased separately.

Step-by-Step Terapeak Guide

1. Accessing Terapeak

Through eBay Seller Hub

• If you have an eBay store subscription that includes Terapeak (check your plan details), you can find it within the Seller Hub under the "Research" tab.

Standalone Subscription

• You can also subscribe to Terapeak directly on their website (if available) or through third-party vendors. This option provides independent access outside of eBay Seller Hub.

1. Product Searching

Terapeak offers several search methods

Keywords

Enter keywords or phrases related to the product you're interested in.

Item ID or UPC

If you have a specific product in mind, search by its unique identifier.

Category Browsing

Explore pre-defined categories on Terapeak to find potential products.

3. Analyzing Search Results

Terapeak will display a comprehensive report for your search.

Here's what you can analyze

Search Volume

This indicates how often people search for similar items on eBay.

Sell-Through Rate

This shows the percentage of listings that get sold within a specific timeframe.

Competition

Analyze the number of active listings for the product.

Average Sold Price

Get a realistic idea of the selling price for the product.

Completed Listings

View historical data on past sales and their final prices.

Listing Formats

See what listing formats (auction, fixed price) perform better for similar items.

Sales Trends

Utilize charts and graphs to understand how search volume, pricing, and sales fluctuate over time.

4. Refining Your Search (Optional)

Terapeak offers various filters to narrow down your search and get more specific results

Listing Condition

• Filter results by the product's condition (new, used, refurbished).

Start Price

• Set a minimum or maximum starting price range for listings.

Listing Format

• Choose between auction or fixed-price listings.

Timeframe

• Analyze data for a specific period (e.g., past month, past year).

5. Using Insights

Based on your Terapeak research, you can make informed decisions for your eBay listings

• Choose items with high demand and good sell-through rates.
• Set prices that are competitive yet profitable.
• Write compelling listings with relevant keywords and choose effective listing formats.
• Use Terapeak's data to understand seasonal trends and adjust your listings accordingly.

Helpful Tips

• Consider using Terapeak alongside other research tools to get a more well-rounded perspective.
• Don't rely solely on historical data. Market conditions can change, so stay updated on current trends.
• Terapeak is a valuable tool, but it doesn't guarantee success. Always factor in other aspects like product quality, listing quality, and overall selling strategy.

Terapeak access depends on your eBay seller status

• If you have an eBay store subscription that includes Terapeak (like Basic, Premium, Anchor, or Enterprise stores), then you can access Terapeak for free directly within your Seller Hub's "Research" tab.
• There used to be separate paid subscriptions for Terapeak outside of eBay Seller Hub.

If you're unsure about your store plan's Terapeak access, contact eBay Seller Support is recommended.

Final Thoughts

I would love to hear how this works out for any Wealthy Affiliate members who give this a try. Any members who have experience with Terapeak are encouraged to share.

I hope this is helpful

Jeff