The Drill Or the Hole

byjdlovel

1.2K followers

9 years ago

There is a 'Google Adword' expert
named Perry Marshall....Ever Heard of him?

Perry coined a phrase "Nobody who bought a drill actually wanted
a drill ...

What they wanted was a hole.

He then went on to say, "therefore, if you want to sell drills, you should advertise
information about making holes ..." How profound is that?

"Don't go on an on with information about drills!" he said, "cause no one really wants to buy a drill..they just need a hole...NOW!"

As you meditate on that statement, ask your self...

Are you advertising the hole or the drill?

If you're not sure, here's a hint ... your business is the
drill ...

"Succeeding at an online business" is the hole.

So Here is the Key Points I would like to share with you today

(A) Truley effective marketing is the ability to educate
people on how their greatest needs (their "hole"), can
be filled with your home business (your "drill")... And
then motivate them to take action.

(B) With this definition of "Effective Marketing" there are several key
components that you should consider...

1) You must start by educating your prospects (don't try to sell
them right away because actually nobody cares about what you are selling and the don't want to be sold it)

2) Your entire focus needs to be on their "hole" (what their greatest
need is...right now....) and then they will ask you to recommend a good drill.

3) You must show them plainly the connection of how your business
(your "drill"), fills their "hole" and then you will evince them logically (look that word up) that you can help them "drill their hole."

4) You must get them to take action. "Click Here" "Contact Me Now" "for More Information"

YOUR focus needs to be on THEIR needs ... and here's where
I've found that almost all network marketers have failed ... I know I did until I finally learned this valuable "Secret"