The 2nd Website That Almost Killed My Momentum… Until It Didn’t

byJDenesovych

516 followers

4 weeks ago

This is a pre-scheduled post. For now, I’m OK! :) If you don’t hear from me after April 15th… well… check Costa Rican airspace. Or don't...not quite yet... there may be a timelapse of check-ins! Anyways.....

So let me tell you about the second website I ever created.

You know, the one that nearly had me smashing my keyboard in the same way my kid smashed the last pack of Oreos we were saving for the road trip.

EverythingNatureandMore.com. That was the one. Site #2. The one that felt like it was going to explode into a movement. Eco-products. Nature tips. Green living. I even tried to get my wife involved, which worked... for about 4-8 hours, or 4 blog posts to be exact.

She took one look behind the WordPress curtain and said, “Nope. Not for me.”

Which is totally fair. Not everyone finds joy in slugging through meta descriptions and alt tags for images of biodegradable coffee filters.

So guess who had to pick up the reins? Yup, yours truly.

“Pausing” or Just Avoiding?

I didn’t fully give up on it, but the momentum? Dead. I maybe posted once or twice a month… when I remembered. I let it sit in that digital no-man’s-land while I poured my time into the RV site.

But here’s where things took a twist:

One random night, my wife goes,
“Why not turn it into a nature-travel site? We literally travel to wild places and love nature. Combine them!”

Boom. That one comment sparked the revival.

We brainstormed, rewired the branding, swapped out content direction, and now it’s nature meets travel experiences—with a whole new purpose.

What I Learned by Not Deleting It

I was this close to killing that site off last year.

But here’s the thing:

All that content from before? It still had value. It just needed a better framework. I didn’t need to throw it away—I just had to pivot.

Now it’s not just “feeling better,” it’s performing better. I even had WA members give some logic feedback on one of my test pages. The traction is returning, and more importantly—I actually enjoy working on it now.

Momentum doesn’t always mean speed. Sometimes it’s about turning the wheel a different way… slowly.

If You’re About to Trash Your Site...

Don’t. Seriously. I get it—you’re frustrated. But don’t throw away the baby with the blog post.

Ask yourself:

• Can I pivot the niche to something I love more?
• Can I reframe the content to match who I am now?
• Can I give this a second life?

That content you already built? It has value. Real, ranking, Google-recognized value. Even if it’s not working now, it can be tweaked, restructured, or spun off into something new.

Sometimes, the best sites come from broken ones.

I mean, who knew a half-forgotten eco blog would become one of the most promising parts of my business in 2025?

And yeah... the site that almost killed my momentum?

Turns out, it brought it back.