The 2nd Website That Almost Killed My Momentum… Until It Didn’t
This is a pre-scheduled post. For now, I’m OK! :) If you don’t hear from me after April 15th… well… check Costa Rican airspace. Or don't...not quite yet... there may be a timelapse of check-ins! Anyways.....
So let me tell you about the second website I ever created.
You know, the one that nearly had me smashing my keyboard in the same way my kid smashed the last pack of Oreos we were saving for the road trip.
EverythingNatureandMore.com. That was the one. Site #2. The one that felt like it was going to explode into a movement. Eco-products. Nature tips. Green living. I even tried to get my wife involved, which worked... for about 4-8 hours, or 4 blog posts to be exact.
She took one look behind the WordPress curtain and said, “Nope. Not for me.”
Which is totally fair. Not everyone finds joy in slugging through meta descriptions and alt tags for images of biodegradable coffee filters.
So guess who had to pick up the reins? Yup, yours truly.
“Pausing” or Just Avoiding?
I didn’t fully give up on it, but the momentum? Dead. I maybe posted once or twice a month… when I remembered. I let it sit in that digital no-man’s-land while I poured my time into the RV site.
But here’s where things took a twist:
One random night, my wife goes,
“Why not turn it into a nature-travel site? We literally travel to wild places and love nature. Combine them!”
Boom. That one comment sparked the revival.
We brainstormed, rewired the branding, swapped out content direction, and now it’s nature meets travel experiences—with a whole new purpose.
What I Learned by Not Deleting It
I was this close to killing that site off last year.
But here’s the thing:
All that content from before? It still had value. It just needed a better framework. I didn’t need to throw it away—I just had to pivot.
Now it’s not just “feeling better,” it’s performing better. I even had WA members give some logic feedback on one of my test pages. The traction is returning, and more importantly—I actually enjoy working on it now.
Momentum doesn’t always mean speed. Sometimes it’s about turning the wheel a different way… slowly.
If You’re About to Trash Your Site...
Don’t. Seriously. I get it—you’re frustrated. But don’t throw away the baby with the blog post.
Ask yourself:
- Can I pivot the niche to something I love more?
- Can I reframe the content to match who I am now?
- Can I give this a second life?
That content you already built? It has value. Real, ranking, Google-recognized value. Even if it’s not working now, it can be tweaked, restructured, or spun off into something new.
Sometimes, the best sites come from broken ones.
I mean, who knew a half-forgotten eco blog would become one of the most promising parts of my business in 2025?
And yeah... the site that almost killed my momentum?
Turns out, it brought it back.
Recent Comments
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Awesome Jeremy, really cool story here. Sometimes it takes a minor pivot to really revive the energy, and it sounds like that was the case with this your nature travel site (really cool idea by the way).
Thanks for sharing the story. ;)
Thanks! Yeah, It had no direction, or real value. I wanted to talk about everythign that had "nature" in it, so there was no flow, or direction, but when we combined this hybrid idea, it blasted to a whole new level. New logo, new branding, as i mentioned, revamped content. Now it makes sense and means something!
I have an old travel site I created years ago and blogged about my travels around Texas, way before WA, that just sat there while I paid GoDaddy yearly for the hosting. Your article has given me inspiration to revive that site, do a little pivoting as you suggested, and to give it new life. Thanks JD for the encouragement!
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Great inspirational story Jeremy. Makes me want to save my first site. It has lots of good qualities but it’s stagnant. Last time I posted anything was on March 17. Still haven’t found a way to pivot yet.
I’ve been trying to niche down using ChatGPT and Grok 3 but I get lost with all the ideas. I keep thinking that NOTHING will work no matter what I change it to.
Brainstorm with members here - maybe we can all help?
Thanks man but I've already reached out. That’s why I ended up going to Chat and Grok. 🤔
At this point, original quality content is just not going to be enough to pass through the highly fortified gates of Google. I've looked up competitors' articles on page 1 and most are garbage. They get away with it because of their clout in the online world.
I’m happy you found a way to make it work though.
I’ve moved on to other things for now but my first site is still living in the corner of my brain. I really had a strong desire to help people but it might have to wait.