Grok vs. ChatGPT: My AI Showdown Case Study & What It Taught Me About Content, Context & Cla
Hey WA fam,
So, I did a thing.
I ran a little experiment—okay, a full-on case study series—putting two top AI models to the test: ChatGPT (yeah, the one I use daily) and Grok 3, xAI’s spicy, sass-laced newcomer.
The goal?
To see how they each interpret prompts, adapt to tone, and handle critical thinking across a series of identical questions. This wasn’t about picking a winner—it was about learning how these tools think differently, and how that might affect us as content creators, affiliate marketers, or just humans trying to stand out online.
Here’s what went down.
Case Study 1: “Is Bigfoot Real?”
ChatGPT first gave a wild, poetic response like it was raised in the BC backcountry.
Then when I told it to “be honest,” it shifted gears—clean, fact-based, cautious, but still open-minded.
Grok?
Stayed consistent. It shot back with snarky skepticism, referencing DNA tests and calling Bigfoot a “bear with a great PR team.”
It was hilarious. But also deeply logical.
Lesson:
ChatGPT adapts tone based on instruction. Grok stays in its lane—witty, grounded, but less flexible. If you need storytelling, GPT’s got your back. If you need punchy clarity? Grok's your guy.
Case Study 2: “Who is in this image?”
The real answer was Dr. Roger Hodkinson.
ChatGPT got it right and delivered a well-researched breakdown, praising credentials but calling out controversial COVID statements and professional consequences.
Grok misidentified him as Roger Stone.
Still, it wrote a powerful review of Stone’s political career. Engaging? Absolutely. Relevant? Not so much.
Lesson:
Grok takes educated guesses that can mislead. ChatGPT verified first, then spoke.
For affiliate marketers—fact-checking is still our job, no matter how good the AI is.
Case Study 3: Favorite Color with “Freewill”
I asked both to pick a color using “freewill,” then pick another based on my personality and past convo.
ChatGPT nailed YELLOW—my brand color, my vibe, my optimism.
Grok chose PURPLE (for itself) and BROWN for me (earthy, Bigfooty).
Lesson:
GPT reads user cues scary well. Grok went more theme-based. Both solid, but GPT felt more... personalized.
Final Thoughts for WA Members
This case study wasn’t about “who’s better.”
It was about learning how AI responds based on input, emotion, and tone.
- Grok = direct, witty, truth-driven, but takes risks.
- ChatGPT = adaptive, nuanced, context-sensitive, and brand-aware.
If you're writing affiliate content, blogging, or building trust online, understanding your tool’s style matters more than ever.
And let’s be honest—AI isn’t replacing us.
It’s becoming our co-pilot.
Stay tuned, because this is just the beginning of my experiments with these digital assistants. If you’ve tried both tools, I’d love to hear your take in the comments below.
Recent Comments
5
Interesting experiment. I've not used Grok 3 yet but I love my Chat GPT although I notice errors, so I tend to write about things I that I really know about (not blowing my own trumpet here). For example, I'm creating a teacher resource for my website on the play "Blood Brothers". Most of the responses I got from Chat GPT were spot on but some of the songs were misaligned to the wrong characters, and some of the quotes too. However, because I know the play very well, I was able to spot these, and we've written the whole resource together which has saved a lot of time.
So the lesson to me is always that AI is a good assistant, but it needs a good overseer to make it useful.
See more comments
I have started using Grok for my attitude-adjusted Boomer Blogger site. He can do a great Archie Bunker impersonation.
Want stories? ChatGPT & Claude tell great stories.
Want the facts? Microsoft Copilot/Bing is simply fact-laced.
Want to learn something? Ask Perplexity to create a lesson plan for you.
Gemini - Lets just say, Gemini is the egoist. He will tell you how great he is.
They are all Power Ttools to be wielded with responsibility.
BTW have you seen this one?
https://hermes.nousresearch.com/
Does great rewrites.
MrDon
I think for me, too many AI tools become overwhelming, but it's nice to have your go-to's!
It is a chore at times. Knowing the strengths of each is key.
If I am looking for reference quotes, M$ does those for me. If I want SEO info, I still go to Google.
I put the 5 to a challenge last year. I have been kicking around a redo with the upgrades... User Generated Content (UGC) - I Think I Got It! Take a look. I look forward to your comparisons.
Don