Effects of digital marketing on traditional marketing

172 followers

4 years ago

Introduction
We are in a digital age and millions of people of all ages spend so much time venturing around digital platforms.Business are increasingly getting accustomed of this fact and have embraced these platforms to promote their goods and services. Digital marketing is any act undertaken using any electronic media towards the promotion of goods and services. This is a fundamentally internet-based activity aimed at selling goods or providing services. Digital marketing has the same goals as traditional marketing, the only difference is the medium used to convey the marketing message. The physical interaction between the marketer and potential customer doesn’t exist in digital marketing vis-à-vis traditional marketing.
In summary, Marketing is the act of connecting with customers with an effort to persuade them towards buying a product or subscribing to a service. Marketing, in various forms, is one of the primary activities that every business must perform, as no business can stay afloat without effective marketing and exposure.
Digital marketing strategies
Businesses leverage various digital marketing activities such as search engine optimization (SEO), social media marketing (SMM), email marketing, search engine marketing (SEM), content creation, and more to promote their brand to their potential consumers or to retain their customers.
The future and extent of digital marketing
Since advent of Covid 19 pandemic in the year 2020, digital marketing has become essential mode of marketing. Due to protocols that were put in place to combat the pandemic such as curfews,social distancing,confinement etc, many people, businesses and institutions have resorted to digital marketing as the main channel of marketing of goods and services. The continuous development and upgrading of communication infrastructure in most of the continents has promoted internet use and digital marketing. Digital marketing is therefore taking root and gradually replacing the traditional marketing and is going to provide competitive advantage to those who embrace it.
It is therefore imperative that any business or institutions engaged in sale of goods and services that they adopt immediate measures of mainstreaming digital marketing in their processes as a marketing strategy.
Benefits of digital marketing
Niche targeting
Digital marketing facilitates targeting of desired portion of the market for the purpose of promoting sales and services.
Economical
The approach is offers wide reach of the market, however the cost is relatively affordable to many especially small scale businesses.
Global reach
Digital marketing allows ad campaigns to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via the immense exposure provided.
Continuous engagement
Effective marketing allows businesses to stay competitive and relevant by engaging with customers through different digital media channels.
Performance measurement
Digital marketing allows use of advanced platforms like Google Analytics and Google Search Console, whereby one can monitor and follow the performance of digital marketing campaigns end-to-end.
Competitive advantage
In order to have a healthy competition with all competitors, digital marketing is a must. It is no longer an added benefit, it is an important element of survival.
Market segmentation
Digital marketing allows for customer/market segmentation. Segmentation is the process in which large customer groups are categorized into groups of customers based on particular characteristics. Segmentation increases the chances of sales, as well as cut down on cost.
Conclusion
For digital marketing to be effective and efficient system for the user, it is important that various solutions that are available such as SEO, PPC, or social media should be combined into a comprehensive system that generates, nurtures, and converts leads into revenue.

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