Promoting - are we doing our blogs justice?
Published on October 25, 2020
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Hey Folks,
I watched a video from a leading marketer who said that they spend 20% of their time writing content and the remaining 80% of the time promoting it. Think about it, that's an enormous amount of time spent only on endorsing the blog.
This really made me stop and think about how much effort I invest in promoting my blogs; I certainly don't spend that long, that's for sure. In fact, if you swapped the percentages around (80% writing a blog and 20% promoting it), it'd probably reflect more accurately how I allocate my time.
I've always had an internal struggle with how to delegate my time, and it's evident in my previous blog post too, especially when time is short.
With that in mind, I'd like to put the question to you and ask if you think it's reasonable/advisable to use 20% of the time writing content and 80% of the time promoting it. Also, how long do YOU spend promoting content in relation to writing it?
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