Pinterest For Marketing.My Top 10 Tips

byiainclarke

711 followers

Updated 4 years ago

I use Pinterest for marketing, as it's so cost effective and user friendly. Pinterest ranks third behind Google and YouTube as the most popular search engine.

It can take a long time to rank highly in Google, especially in popular market sectors, and preparing effective YouTube videos entails a lot of preparation so Pinterest is an attractive alternative.

You will see much faster results with Pinterest for less input. My aim with this post is to introduce you to the benefits of Pinterest, whilst passing on some tips along the way.

So here are my top ten tips.....

1. Many people use Pinterest to gain inspiration for their hobbies, their home decor or lifestyle. As Pinterest uses images to attract attention, you should choose products or services to promote which are visually appealing, such as fashion, cookery or interior desgin.

2. Bear in mind that 70% of your audience are female, predominantly living in the US and 80% will be viewing your offering on a mobile.

3. Pinterest works hand in glove with your blog or shop front. You need at least 10 to 20 posts on your blog to leverage the power of Pinterest. Fortunately Pinterest is compatible with Shopify and BigCommerce.

4. Pins are at the heart of Pinterest's advertising platform. You can repin other peoples' pins or create your own pins.The recommrnded ratio being around 80 repins to 20 of your own pins. Pinterest wiil reward you for being active on the site by showing your pins to other members of the community, who are interested in your market sector.

The great advantage of Pinterest pins is their durability as they are readily accessible for weeks if not months to come, whereas Instagram images are here today and gone tomorrow.

5. Canva is the best tool for creating pins.....the free version is more than adequate for designing great pins. The best performing pins are vertical in format in a ratio of 600 x 900. Use large, bold text over a relevant image.

6. You should sign up for a Pinterest business account if you are planning to sell products....it's free. Now you can place ads and gain access to sophisticated analytics.

7. Pinterest enables you to look at the boards and pins of market leaders in your business sector. You can see how they have designed their most successful pins and use this knowledge to create pins which are proven to attract the eyeballs of potential customers.

8. Pinterest owns a Company called Tailwind, whose primary role is to facilitate the scheduling of pins and to provide analytical data on the performance of pins. Although Tailwind charge a fee for their services, it would be difficult to run a successful ad campaign without them.

9. Tailwind's scheduling facility automatically determines the best time for your pin to be posted in any country throughout the world, thus ensuring maximum exposure. Tailwind also has Communities, which are similar to Google Groups. You have to repin other people's pins in a prescribed ratio before you can pin your own.

10. This short post only points you in the direction of Pinterest. There are many tutorials featuring various aspects of Pinterest, which you will find on the Pinterest and Tailwind sites. YouTube also has a large number of videos on the subject.....my favourite YouTuber is Anastasia Blogger, as she has over 60 videos and several courses on how to harness the power of Pinterest.

I hope you have found my post of interest.....Happy Pinning!