Traffic Recovery & My 2020 Plan
Published on January 13, 2020
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
After a great summer of traffic last year, my traffic started declining in the fall with a huge dip in December. I am pleased to say that I am seeing things pick back up in January. You can see in the chart above how much of a decline I had throughout the month of December. But this isn't even including my summer traffic, where I peaked. So I'm still down overall, but I'm optimistic that I'm moving in the right direction.
Google accounts for about 50% of my traffic. The other traffic comes from Social, mostly Pinterest.
One interesting thing I have noticed in my work to recover my traffic is that the more effort I put in to boosting Pinterest, I seem to get higher Google searches, too. I guess there is something to be said for Google ranking content better that is shared on social media! Reason I like putting work into Pinterest is because the gain is almost guaranteed. So often I feel like I do all I can for SEO but it doesn't always benefit me. Pinterest SEO/traffic is an easier beast to tackle (in my opinion), and my niche is very Pinterest-friendly.
My sales have picked up again, too, so I am feeling pretty good right now after feeling demoralized last month. :)
Ready to put this into action?
Start your free journey today — no credit card required.
I watched the recording of Jay's Affiliate Marketing Predictions for 2020 video this morning, as well as a Neil Patel video where he talked about strategies that skyrocketed his traffic in 2019. I took a bunch of notes and am creating a plan. Here are my official goals as follows:
1) Create (at least) one Youtube video a week. If it would not match my current article I'm writing, create one for older content to help optimize and drive more traffic to it.
2) Post once a day to Instagram to grow my brand (barely posting at all right now!)
3) Continue updating older content as I learn new info. I have already seen this pay off.
4) Look into translating content into other languages. I need to learn a lot more about this and look at my traffic by country to see if it would benefit.
5) Figure out a tool of some sort I could host on my website to gain and retain visitors.
6) Check out niche specific magazines for new content ideas.
Share this insight
This conversation is happening inside the community.
Join free to continue it.The Internet Changed. Now It Is Time to Build Differently.
If this article resonated, the next step is learning how to apply it. Inside Wealthy Affiliate, we break this down into practical steps you can use to build a real online business.
No credit card. Instant access.