US or UK spelling to rank higher?

Last Update: May 06, 2019

I live in the UK and about 50% of my traffic comes from the uk. I found a high ranking keyword, however, the word has american spelling. The English equivalent doesn't rank as high.

Should I go for the UK spelling which goes with my site or the US spelling which ranks higher?

Thanks!

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Luizcastel Premium
I would use both in the same article... but I also wonder coz anyway you have to choose the page language if that would affect or not the ranking...
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hollierose Premium
Thanks, I think I'll do that.
I imagine the page language does affect the ranking because most of my audience is from the UK.
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Luizcastel Premium
I believe between the lines, google figure out your writing is UK-EN and gives more importance...

SEO wise, google chooses automatically 1 language for each post and page in your website!

When auditting the website, I have for example .. 200 words ranking in google - US and i have very much less for UK like 15, the same happens to Australia.

For sure it is not TOPIC-related but the language I believe!

If you want to check some of these tools or discuss a bit around this, write me a private message, it will be a pleasure :D
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Robert-A Premium
I would use both Hollie.

I'm in the UK as well and I always use both spellings throughout my articles.

The search engines know there will be different spellings of words and take all variations into consideration for ranking purposes so use both and its a win win for you.
Robert
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hollierose Premium
Thanks, I'll do that!
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Robert-A Premium
happy to help
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Stella2 Premium
I can't say if Google will prefer American or UK, and probably only Google knows for sure in any given situation.

However, when I was working as a content writer, we were always encouraged to use American English in our articles. I'm from Canada, which uses UK, but it became so ingrained in me, now I use American all the time. There seems to be an impression that Google will prefer American.

All that said, you probably need to think about your audience, too, because pleasing the users is a factor, as well.

Sorry I don't have a more concrete answer, but I doubt if anyone can say for sure in that case.

Best to you,
Stella :-)
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hollierose Premium
Thanks, that's definitely food for thought!
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Rubberbandman Premium
I'd go with the one that your main audience is from.
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