Google February 2023 Product Reviews Update

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What's everyones view and reaction to the latest Google update?

WA promotes product reviews in its training, so I'm sure I'm not the only one who's been badly hit by it. My traffic has been nearly wiped out.

If you're an SEO expert or you've been hit by this, what is there to do about it? And what is the future of product reviews?

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Recent Comments

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Quality will always prevail, and this is another update by Google that has a focus on quality and authority.

The reality is that Google has always been moving in this direction, whether it is with a more specific update like this one (targeting product reviews) or a broader Google Core update. They are after the best content, that benefits their user base (people performing a search) the most.

Of course, it's all about quality, but from my understanding, they're looking for product reviews with personal experience. Not all of my products have that, is it time to change the way I write the reviews?

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