How to attract buyers to your offers?

byHildeRegine

2.2K followers

5 months ago

Is it true that buyers are everywhere?

The affiliate marketing industry is a trillion dollar Industry , so there are clearly a lot of buyers out there.

But where are your buyers?

Who are your buyers?

Finding buyers to your offers can be a struggle if you do not know why people purchase online.

People do not buy a product - they buy a solution to a problem

If you know what problems your audience have it should be an easy match, right?

Well, not quite.

Lets go back to the fundamentals of sales using "BOB" and "BARBARA" as an example.

Awareness

Bob and Barbara has a money problem. They need more money.

They are aware of that.

But their real problem is not the money in itself.

So what is their real problem?

It is the benefits they get from having money:

Bob can go on a holiday with his partner or family.
He can buy a new car or fix his house.
Barbara can put food on the table and pay her monthly bills
They want to feel free and safe
They do not want to feel worried and stressed
They wants to feel happy and enjoy their life

They are looking online for a good solution to fix their problems.

As a new affiliate marketer online the most important thing you can do is to define your audience real problems.

First they need to be aware that you have an offer that can solve his problem.

And you need to find Bob and Barbara.

You write a blog post on your Wealthy Affiliate blog about your journey and your results.

Bob and Barbara accidentally read your Blog post about how you made 6 figures with Wealthy Affiliate and could afford to buy a new house and live a worry free life.

They become aware and interested in your offer, but they want to investigate this offer a bit more.

They haveno idea about what Affiliate marketing is and never tried it before.

Investigation

Bob and Barbara have a lot of questions.

What is wealthy Affiliate? Is this something they can see themselves do over time?

Will this solve their problems?

I think many of us can relate to this.

I know I investigated many offers online before I made a decision to Join Wealthy Affiliate.

What about you? Did you investigate? What were your questions?

Evaluation

Now Bob and Barbara has a decision to make.

Should he go for Wealthy Affiliate or something else?

They have a lot of information.

It all boils down to their evaluation of the information they gets.

Time
The cost of the product
If they believes they can do this

What people they trust in say
Support on the Journey
Their mindset
If they believe it will solve the problem

Trial and repeated use

Both are offered a free trial.

Bob tries it and feels that this could be something for him.

Barbara tries it, but does not feel this is for her

Both got a hands on feeling with the training and program to find out if this is something to invest in over time.

Committment

After the trial Bob decide to committ to Wealthy Affiliate because he believe it can solve his problems.

Barbara decide to keep on looking for something else, but decide to maybe join later on if she does not find what she is looking for that suits her better.