SEO audit to maximize web traffic
TAX RETURN FRENZY.
For Accountants, this is the busiest time of the year. People are gathering their whole past year's earnings and expenses in order to satisfy government provisions. When expenditures override supplimental income, the government benefits. We, as tax-paying citizens amend to these laws, with no choice. Auditing our every cent earned and spent is our way of life from January through April (tax season).
WEBSITE AUDIT--IS THERE SUCH A THING?
There is another kind of audit to do within our websites; an SEO Audit. This type of audit detects and traces all our keywords and content in seeking out the best words to use. Doing an SEO audit refreshes keywords that aren't converting or ranking on Google. Therefore, it is an essential process to go through each page, perfecting the keywords, content and links.
If your site still isn't getting the traffic you'd like, it's time to thoroughly go through each site page and do some Spring cleaning! Change up words that aren't ranking. Reorganize and rewrite content to make it the most appealing. Add more blogs, reviews and products to stimulate the reader's interest and conversions.
At tax season, remember to audit your website, too. An SEO audit is just the thing to increase sales, targets and rankings.
Here's hoping that when we get our "tax returns" back, we will also get a "return" on traffic!
Erin:)
Recent Comments
33
I just did that, haven't changed anything yet though. Do you use google search console to see what keywords are being ranked? My keywords are from 30 to 150 position. I have so much work to do. This is from my website before coming to WA.
Great post I always enjoy your post you give great insight on a lot of things. You are right about auditing our websites I just did my the other day and still waiting for Google to index me. They indexed me about me page and that is it. I forgot to write down my keywords. So now I don't know where I am at as far as ranking goes. So I found new words that I had put into my posts and nothing as of yet.
Mary
My keywords are always on each page. How did you lose them? I use Yoast plugin that keeps all that organized for me. It guides me where to put them in the content, etc.
I don't know how I lost them because I went to look up my website by the keywords and they were not there I don't what happen so I had to look up new ones. This time I wrote them down. I will look up the Yoast plugin and downloaded. Thank you for your help.
Mary
That's so odd! Maybe it was meant to be and these new keywords will work better! (Always look at the bright side!)
Simply by going through all your pages and editing the keywords, context, etc. Any that aren't ranking well.
Very nice analogy. I have never thought of this, especially with SEO. I'm new to this, so it seems like the possibilities are endless!
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Thanks for the advice Herinnelson. Much appreciated.
You're welcome, sweet one!