Amazon Rules Seem to Limit Outside Advertising

From the Amazon Operation & Affiliate Rules it Seems as Though Advertising Through Google or Other Affiliates Programs Will be a Breach of Contract. So, How do You Get Other Potential Routes of Routes of Income. I Also Understand it is not Good to Advertise WA on an Amazon Site. Need Help Understanding.

1. Description of the Program

The purpose of the Program is to permit you to advertise Products on your site and to earn advertising fees for Qualifying Purchases (defined in Section 7) made by your end users. A “Product” is any item sold on the Amazon Site, other than any product that is listed on this page (collectively, “Excluded Products”). A Product may also include certain services, if any, expressly included on the Associates Program Advertising Fee Schedule. In order to facilitate your advertisement of Products, we may make available to you data, images, text, link formats, widgets, links, and other linking tools, and other information in connection with the Program (“Content”). Content specifically excludes any data, images, text, or other information or content relating to products offered on any site other than the Amazon Site.

5.You will use Content solely in accordance with the terms of the Operating Agreement and within the express scope of the license granted in Section 11 of the Operating Agreement. Without limiting the foregoing, you will (a) use Content solely to send end users and sales to the Amazon Site and will not link any Content to, or in conjunction with any Content direct traffic to, any page of a site other than the Amazon Site (however, parts of your site that are not closely associated with the Content may contain links to sites other than the Amazon Site); and (b) link each use of the Content solely to the related Product detail page or other relevant page of the Amazon Site and not to any other page.

8.You will not add to, delete from, or otherwise alter any Content in any way, including by adding additional information (e.g., you may not insert words into a customer review), except that you may resize Content consisting of a graphic image in a manner that maintains the original proportions of the image or truncate Content consisting of text in a manner that does not materially alter the meaning of the text or cause the text to become factually incorrect or misleading.