How To Build An Email List and Why You Need One
Hello dear friends and fellow entrepreneurs! I hope all is well and you're moving forward in your training and your business! Today, let's talk about your email list.
I've seen a lot of affiliate marketers all excited about putting their affiliate links out there, whether it be in their blogs, or paid ads, or social media, or wherever. And that's all fine and good EXCEPT... I see them doing it wrong. Totally wrong. They have it where the customer clicks on their link and then it sends them straight to the affiliate product's sales page.
What's wrong with this picture? You're thinking, "Nothing. They clicked on the affiliate link and going to the sales page and if they buy, the affiliate will get the commission. That's what we want."
Wrong! Yes, we want the commission, but what's being left out here?
What's being left out is YOU!.
You have no idea who just bought from you. You can't follow up with another offer or maybe another product they'd like. Or a higher ticket product. YOU totally lose out. But, the company you just referred a customer to, knows who bought from them. They've got their email address. You've got zilch except hopefully a sale and commission. But, if no sale, zilch.
Now, there's nothing wrong with getting a sale. But you should get so much more, and if it's possible then take advantage of it!
The Email List
The way you want to set this up is, when they click on your affiliate link, they are sent to your opt-in page. There is where if they want to see the product they are interested in, they fill in their email address, THEN they are sent to the affiliate product's sales page. (I sometimes send them to a bridge page first where I explain a little more about the product, or give testimonials, written or videos, etc). But, the simple first example will work fine, also.
But, the cool thing about it now, is you have an email address that goes on your email list. This is gold! And this is what you want to do on all your affiliate links.
Why An Email List?
The reason this is so important is you now have an email address of someone you KNOW is interested in buying. They are a warm lead. Now, through your autoresponder, you can send them follow up offers, other products, or retarget them on the first one they didn't buy with a different angle. In other words, they are now free traffic for you!
The majority of marketing statistics show that you should average at least $1 each month per subsciber on your email list. So, this means, if you have 300 subscibers on your list, you should be able to send offers throughout the month to that list and generate $300 from that list that month. So, think about if you build that list to 1,000, 5,000 or 10,000!
This is why you need a list. This is why you need to have that opt-in page. The easiest way to do the opt-in page is with a sales funnel. It can be done from scratch on your Wordpress, it's just a little harder and takes a little longer, but if your budget is tight, then it may be the best route at the start.
But, by all means, CAPTURE THAT EMAIL ADDRESS. As it grows, you'll find it to be your biggest source of free traffic to your offers.
Hope you've gained a little insight on email lists and why they're important.. As always, if you have any questions, post them in the comments. I'd love to answer them.
Until next time...Take Action!
Grant
Recent Comments
14
Hi Grant, I know you are absolutely talking to me on this one...LOL!!
I now realize what I need to do with my website. I was wanting a landing page and the funnel would help me with that along with the e-mail list...
Thanks for the explanation as to why the e-mail list is important. I guess I can say I have always needed one, but now you explained to me the most important "why".
I wish you the best!
Bob M
Wow Grant, never thought of it like that. Great idea and timely as I build my website.
I would have to build my funnel in wordpress. Have you created a training video on how to do this, it would be greatly appreciated?
Lily 😊
Hey Grant. As of right now I am not collecting emails, but I know I need to start. To me, it doesn't seem like most people would want to give their email out just to be directed to another sales page, and then have to do it again. Do you have any examples that you can show?
The best way to do an opt-in Page is offer a free product in return for the email and make sure it’s relevant to the product. I’ve offered free “how to” PDF or video. Or it could be a list of 10 top affiliate programs or 13 Tips on Blog Formatting. But, you’d want to do some sort of lead magnet to coax them in giving the email address.
It may seem a good quick idea to buy an email list but these would be cold leads for your business, as your website didn't generate them from interest in your product.
It can be expensive for little return and done badly considered spam.
I was in marketing for 15 years in Sydney, so found cold email lists a waste of time and money. Personally, I would delete and be annoyed to get an email from someone who I didn't give my email address to willingly.
Just a thought.
Lily 😊
hey hi Florentino!
Lily has made some excellent notations here --
plus, some regions have specific laws & regulations regarding 'emails' --- where the subscriber needs to have 'opted-in' or have provided their permission to be sent 'emails.' ... otherwise, it may be considered 'spam' -- and of course, we're all pretty much well-aware of the consequences ...
all the best to you for every Success!
The bulk emails are usually no good. Most email marketing services like aweber won’t let you use them so that sort of defeats the purpose. If you try and send them out yourself in bulk, your email provider will shit you down bc of spam. The best policy is to not send emails to anyone unless they opted in through your link.
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Hi Grant. This is great information. Thank you, i am sure many of us will take advantage of this information.
Wanda