How to Operate Solo Ads
Introduction
Solo ad is a kind of product promotion method. It is basically an email sent out according to a marketers list. If the list contains many your target reader, it has a good chance that the reader is interested to opt-in to your web site, study your product and buy it. It sounds simple, doesn’t it? Let’s discuss how to setup Solo ad as below.
Operation Steps of Solo Ad
Step 1. Create a capture page for reader to opt-in to your page’s offer, such as subscription of FREE book, video, or news letters. The offer should be attractive to your target reader, otherwise you cannot build up your own subscriber list. Target reader actually is your potential customer, or called ‘lead’. If you can find more target lead, you are more easy to successfully promote your product.
Other terms of capture page which have the same meaning is as below. Do not get confuse about those terms, as they are talking the same thing.
- squeeze page
- opt-in page
- landing page
- lead magnet
- front end of sales funnel
Step 2. Create a promotion email with Subject, body, and call to action, such as a web link to your capture page. As reader clicks the link to redirect to your capture page, reader may be attracted by your page offer and interested to opt-in to your page, then, you can build up your mailing list.
Step 3. Find someone or some company which they have their own large email list related to your target market. Then you pay money to the guy or the company to send your promotion email to their email list. Some of the people on that email list will opt-in (add their email address) on the capture page, and then you will build up your own email list to promote your product, and finally convert those to your customer.
Tracking Feature
Solo Ad is important for product promotion, and its tracking is also important, too. Tracking a Solo ad link means to record where clicks on link is coming from. Tracking program converts your link which points to the capture page. After the link is converted, it will direct to the destination capture page. When someone clicks on the tracking link, the person will land on the capture page. From the tracking program, it will record down how many clicks are there and where it comes from.
Most popular paid traffic agent is as list below for your reference, which will also provide traceability function:
- soloadconnection.com
- Ad Trakz Gold
- Hypertracker
- Quality Click Control-Version 5.2 has a tracker
- Pretty Link is a plugin that can be installed on your WordPress Blog
- Soloadconnection.com
Conclusion
Solo ad is a single ad written in email form that leads to an offer. The success factor of Solo ad is the quality of email list, which have to contain as much active target readers as possible. For your reference, I create a sample solo ad email and its capture page as below.
>> Sample 1 of Solo Email Begin >>
SUBJECT : Your FREE Video of Internet Earning Tips
BODY: Hello,
FREE! Now you can earn Upward Of $100K while you sleep at night. Create over 22 different Income Streams ==> http://goldmanau.com
Hurry before the video is taken down.
Signature: Your Sincerely, Goldman
>> Sample 1 of Solo Email End >>
Note: You can also check a sample capture page as link <<HERE>>.
Recent Comments
2
Thanks for the tips, they look pretty straightforward. Will be sure to come back to this in case I want to exercise them myself, and if I miss something :)
Thank you Goldman. :) Solo ad advertising is an area that if yr squeeze page has an irressitable offer, the chance is pretty good. :)