Don't Forget The Meta Description!

bygjshawk

1.6K followers

6 years ago

Hello, Fellow Bloggers!

We all have something in common here at WA, don't we? We're all here to run a business in affiliate marketing, and make money with our blogs.

Are there any of us here that are blogging for the love of blogging, with no thought to writing posts with the idea of making money with it?

There may be some purists that blog for the joy of it. In fact, I hope that writing posts is more of a joy than a chore for all of us. If it's the reverse, then growing our businesses will be more difficult. We can still do it, but if you don't like to write, where do you go? You can hire a writer to handle it for you, but I can't afford to do that as yet.

Luckily for me, I like to write.

Anywaaayyyy....

We write to attract visitors. The more visitors we can get to our websites, the more conversions we can get and the more money we can make.

Right?

We are taught to do keyword research, and to find ling-tailed keywords and how to include them in our posts.

Most of us are diligent in doing that.

Are we just as diligent with our meta descriptions?

Being a baby boomer, it took me a while to get comfortable with the term "meta description."

Meta, beta, words like that are Greek to me.

Meta Description Defined

You probably already know what it is, but I'll tell you anyway. It's that little description that comes after the title in the search results.

The meta description above starts with "Dec 16, 2019...

Is it important?

According to the website MOZ, back in September 2009 Google announced that it would NOT use meta descriptions or meta keywords as a factor in search algorithms to influence rankings.

If meta descriptions don't affect rankings, then do we need to worry much about them?

If you're like me when searching the internet, you look at the titles in the search results and then at the descriptions of the posts (meta description) before choosing a link.

So, even though your meta description isn't used by google to rank your post, it could influence readers to choose your post over someone else's and thus give you a visitor that would have gone to someone else.

So, since you're spending so much time and effort writing great blog posts, don't forget to write an interesting and captivating meta description as well.

It could increase your traffic.

What's your opinion on meta descriptions?

I'm Grant.