Don't Forget The Meta Description!

Last Update: March 01, 2020

Hello, Fellow Bloggers!

We all have something in common here at WA, don't we? We're all here to run a business in affiliate marketing, and make money with our blogs.

Are there any of us here that are blogging for the love of blogging, with no thought to writing posts with the idea of making money with it?

There may be some purists that blog for the joy of it. In fact, I hope that writing posts is more of a joy than a chore for all of us. If it's the reverse, then growing our businesses will be more difficult. We can still do it, but if you don't like to write, where do you go? You can hire a writer to handle it for you, but I can't afford to do that as yet.

Luckily for me, I like to write.

Anywaaayyyy....

We write to attract visitors. The more visitors we can get to our websites, the more conversions we can get and the more money we can make.

Right?

We are taught to do keyword research, and to find ling-tailed keywords and how to include them in our posts.

Most of us are diligent in doing that.

Are we just as diligent with our meta descriptions?

Being a baby boomer, it took me a while to get comfortable with the term "meta description."

Meta, beta, words like that are Greek to me.

Meta Description Defined

You probably already know what it is, but I'll tell you anyway. It's that little description that comes after the title in the search results.

The meta description above starts with "Dec 16, 2019...

Is it important?

According to the website MOZ, back in September 2009 Google announced that it would NOT use meta descriptions or meta keywords as a factor in search algorithms to influence rankings.

If meta descriptions don't affect rankings, then do we need to worry much about them?

If you're like me when searching the internet, you look at the titles in the search results and then at the descriptions of the posts (meta description) before choosing a link.

So, even though your meta description isn't used by google to rank your post, it could influence readers to choose your post over someone else's and thus give you a visitor that would have gone to someone else.

So, since you're spending so much time and effort writing great blog posts, don't forget to write an interesting and captivating meta description as well.

It could increase your traffic.

What's your opinion on meta descriptions?

I'm Grant.

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MRRSP Premium
I had no idea what meta was! When you wrote "you probably already know what it is anyway" I was thinking nope, please tell me! Lol

Thanks for the information! I haven't filled out any meta descriptions so I guess I'll get to it!

All the best
Melissa
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gjshawk Premium
I'm happy that I helped you out. More work, just what you wanted, right?
Grant
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MRRSP Premium
Lol not really but whatever helps, I'm willing to do ☺️
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balilux Premium
This is very useful and it really jogged my mind. I will certainly be more conscious of what is going to go into my Meta
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gjshawk Premium
That's awesome. Good luck!
Grant
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Joes946 Premium
Grant, meta descriptions are very important in the search engine.
Great post.
Joe
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gjshawk Premium
Thanks, Joe.
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JrzyGrlBJ Premium
Grant,
Thank you for sharing. Great information. I always put a meta description in all of my posts.
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gjshawk Premium
Smart.
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JrzyGrlBJ Premium
Thank you.
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johnzawad Premium
While it is a good practice to write a meta description for your posts and pages, it’s doesn’t necessarily make a big difference to your SEO.

Also, Google often ignores your meta description and chooses its own snippet.

Anyway, although it’s a good habit, don’t get too hung up on it.
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gjshawk Premium
You’re totally right. It can increase your visitors tho
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johnzawad Premium
The 2 most important tasks which will be the foundation of a successful website are great original content and high-quality backlinks.

Make sure those tasks are given your full and undivided attention.

You should be inputting your meta descriptions at the same time you publish each post or page.

Everyone has their systematic approach and all are fine if they work for you.
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gjshawk Premium
What you say is so true. Sometimes I think that my approach is too hit-and-miss and that I should develop a better system for my business. Thanks for your comment!
Grant
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