Instagram's changing algorithm - don't panic yet
Instagram is currently testing and reviewing feedback on their change in how they display photos. They won't implement without announcing it but for us web-o-philes, it's important to plan ahead. So far, this is what it might look like for us. I'm sure more detailed updates will be released after I post this blog.
Now at first we're hearing how it will increase a user's experience and get them relevant information based on their social network relationships. It wants to show you images on what it THINKS you want to see based on your behavior patters - thank you Big Data. However, I think it will be clear that the reason is for monetization, just like Facebook did recently.
I took a look at Jasmine Star's blog on this topic and she suggested we use this as an opportunity. http://jasminestar.com/what-the-new-instagram-algo... Do some homework and analyze exactly what your customers want. Personalize them to meet customer needs and really work hard to get that interaction with them (likes, shares, +1s)
Instagram is used for all kinds of brands- large and small. Affording a solid marketing campaign usually is reserved for the big shots. Will organic reach be limited? Will customer acquisition become too expensive for small business? We'll have wait and to see how this all shakes out and how it impacts small business content marketers.
I'd be interested in your opinion and what strategies we all might consider to plan ahead for Instagram's changes.