Confusion - is it a Blog or an Article or something else?
This could be a matter of semantics but I am trying to put some clarity around what constitutes a blog and what constitutes an article. In a recent feedback session it was noted I had two different sections identified on my site (besides a product section) - a section called "Articles" and a section called "Blogs". Why differentiate the two? Should they be identified differently? Thoughts?
Here is my take, but I would really like to hear from others. I created the "Articles" category to identify my authoritative writings. These mainly include product reviews or something specific to one (or more) of my products. Articles usually are 500 or 1000+ words and are objective in nature.
I use "Blogs" to promote related material to my specific products and services. They are usually 300 to 500 words and subjective in nature. They provide informational content but create though-provoking ideas or stories. I use them as a bonding point with my customers. Once you hook them with something of interest to them personally they may be more apt to look are your products and services.
Should we merge the areas or keep them separate? How are you using these two concepts? Would you use the word "Blogs" or something else that might sound more professional? Or do you use a completely different categorization system on your site?
Would really like to hear from WA folks...
Thanks.
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Post = Article = Page
A blog is simply how your content is displayed. It is a collection of "posts" and as you create "posts" on your website, they are added to your blog roll. So a blog is just how content is displayed and it is part of the website.
When you're creating content you are following a specific process and you should be targeting keywords with all pages/posts that you create.
Keywords are the premise of all of your content. Ideally you will be finding keywords with a lower competition (also known as QSR) because it means that you are going to be competition with less websites in Google when you go to create your content.
You want your keyword to meet the following criteria:
(1) Must be lower than 200 QSR initially, as you get more authority in search engines you can tackle more competitive search terms.
(2) Must get some traffic, I ideally aim for over 50 searches per month
(3) Must make grammatical sense
I recently created training on how to come up with great keywords here and this is a strategy I have always used to build out my website Frank ... How to Get Keywords Ranked With Low Hanging Fruit Once you have your keyword, you are going to create a page or a post on your website targeting that keyword. It should be within the following places in your content:
(1) Somewhere in the page/post title
(2) Somewhere within the first paragraph
And then write your content naturally and make sure it is engaging. People search "keywords" when they are looking for something so as you start getting ranked under these keywords, you are going to start to see traffic.
Once you have traffic...you have a ton of opportunity to generate revenue.
Hope this helps you out Frank!
Hi Kyle,
Yes, it helps. I just passed that point in the training and have been working on the keywords. I am using the keywords strategically as outlined in the training in each of much posts and pages.
Both my Articles and Blogs are posts. I used two different categories in my Posts section so I could separate the two out in my drop-down listings. I guess my question is about organization and if there is a value to using the categories. I see my Articles (authoritative content) as a different kind of content than the Blogs. Does it matter in the end? Is it just me being organized and wanting a finer means of tuning my content? Is Blog the wrong title or word to use these days for this type of content?
Just more curious about the presentation and organization since we have the nuts and bolts of page/post development under control.
Appreciate the feedback Kyle.