Creating Non-Stacked Json-LD Script For Double-Entity SEO While You Rock!

byFrankB-1

5.7K followers

Updated 4 months ago

Hi, WA Friends!

Just a short post about formatting double-entity SEO scripts in a non-stacking format. You may find this useful if you add Entity SEO script to custom HTML blocks in WordPress.

So, what does boring SEO (search engine optimization) have to do with awesome Rock N' Roll? Well, nothing, but if you hate this post, then skip down to "Is That All There Is?" for something a lot cooler!

What Is Entity SEO?

Entity SEO is a type of search engine optimization that uses entities (persons, places, and things) to help rank search results. Google uses entities and natural language processing (NLP) to determine the intent of a search query.

If you are Premium Plus, Check out Jay's webinar series "Ranking in Google Using Entity SEO."
https://my.wealthyaffiliate.com/classes/series/ranking-in-google-using-entity-seo/a-beginners-guide-to-entity-seo?autoplay=1

If you have a Premium membership or want more info, Check out:

https://searchengineland.com/entity-seo-guide-395264

https://neilpatel.com/blog/entity-based-seo/#:~:text=What%20Is%20Entity%2DBased%20SEO

Why I Like Using Entity SEO In WordPress HTML Blocks.

Putting your Entity SEO script directly into an HTML block makes it a permanent part of the article. You can add your Entity SEO scripts into a WordPress Schema or SEO plugin, but if you change plugins, then you have to reconnect all those scripts to your articles!

Making Two Entity SEO Scripts Into One

This is especially useful when you "stack" two entities into one article using an HTML block because it saves you the trouble of creating two blocks instead of one and keeps it all together, tidy-like.

Here's an example from an article on my website called "How To Make Your Guitar Amp Sound Louder." We all know that louder is better! Haha

For this article, I used the "thing" entities "Guitar Amplifier" and "Loudness." The info in bold is the specific entity identifiers for Wikipedia, Wikidata, and the Google Knowledge panel.

The Guitar Amplifier entity script looks like this:

<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Thing",
"sameAs": [
"https://en.wikipedia.org/wiki/Guitar_amplifier",
"https://www.wikidata.org/wiki/Q1339359",
"https://www.google.com/search?kgmid=/m/01vfsf"
]
}
</script>

The Loudness entity script looks like this:

<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Thing",
"sameAs": [
"https://en.wikipedia.org/wiki/Loudness",
"https://www.wikidata.org/wiki/Q622324",
"https://www.google.com/search?kgmid=/m/02h1vt"
]
}
</script>

Here's the Json-LD format for combining each entity into a single script (it's important to use the script exactly how I have written it; just substitute your info into the bolded areas):

<script type="application/ld+json">
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "Thing",
"sameAs": [
"https://en.wikipedia.org/wiki/Guitar_amplifier",
"https://www.wikidata.org/wiki/Q1339359",
"https://www.google.com/search?kgmid=/m/01vfsf"
]
},
{
"@type": "Thing",
"sameAs": [
"https://en.wikipedia.org/wiki/Loudness",
"https://www.wikidata.org/wiki/Q622324",
"https://www.google.com/search?kgmid=/m/02h1vt"
]
}
]
}
</script>

Be sure to validate your Json-LD script on Schema.org:

You want 0 errors and 0 warnings, so that Google will accept the script and use it to get a better understanding of what your article is about and how to rank it in the SERPs.

Is That All There Is (As Promised)?

Now that we got that out of the way, I'll leave with something perhaps less useful but definitely more interesting. Lol

Yesterday was the birthday of Led Zeppelin's guitar player Jimmy Page, so I watched the whole "Celebration Day" concert on Blu-ray!

I have to say that I'm always a little disappointed in the sound quality of the DTS-HD 5.1 audio codec on-disc, but the concert itself Rocks! I have seen it dozens of times over the years!

In case you don't know, here are some fun facts about the concert (courtesy of ChatGPT):

The 2007 Led Zeppelin reunion concert, known as Celebration Day, is a treasure trove of interesting facts, especially the unique lottery system they used for ticket allocation. Here's a detailed look at some of these intriguing details:

• Legendary Reunion: The concert, held on December 10, 2007, at London's O2 Arena, marked the first full-length concert by the surviving members of Led Zeppelin in 27 years. It was a monumental event for fans worldwide.
• Tribute to Ahmet Ertegun: The event was organized in memory of Ahmet Ertegun, the founder of Atlantic Records, who had a significant impact on Led Zeppelin's career. The concert served as a tribute to his legacy.
• A Staggering Demand for Tickets: The demand for tickets to this one-off event was unprecedented. Over 20 million people tried to get tickets, showcasing the timeless popularity of the band.
• Innovative Lottery System: To manage this overwhelming demand, the organizers employed a unique lottery system. Fans had to register for a chance to buy tickets, and then winners were randomly selected from this pool. This system was one of the first of its kind for such a high-profile event.
• A Limited Audience: Despite the massive demand, the O2 Arena could only accommodate approximately 18,000 attendees. This exclusivity added to the concert's allure and historic significance.
• Star-Studded Performance: Led Zeppelin members Jimmy Page, Robert Plant, and John Paul Jones were joined by Jason Bonham, the son of the late original drummer John Bonham, adding an emotional depth to the performance.
• Setlist of Classics: The band played a 16-song set, featuring classic hits like "Stairway to Heaven," "Rock and Roll," and "Whole Lotta Love," thrilling long-time fans and new listeners alike.
• Recording and Release: The concert was recorded and later released as a film and album titled "Celebration Day" in 2012, allowing fans who couldn't attend to experience the historic event.
• Critical Acclaim: The concert received widespread critical acclaim, with many noting the band's ability to recapture their iconic sound and stage presence, proving that their music transcends generations.
• A Lasting Impact: The Celebration Day concert is often cited as one of the greatest reunion concerts in rock history, showcasing Led Zeppelin's enduring legacy and influence in the music world.

This event not only celebrated the past but also brought a legendary band's music to a new generation, solidifying Led Zeppelin's place in the pantheon of rock music.

Most of the band members were eager to take the show on the road for a World Tour, but they couldn't convince Robert Plant, so it never happened.

Still, I had the good fortune of seeing Zeppelin in concert four times, back in the 1970s! 😎

Check out this Led Zeppelin Tribute video by Jack Black at the 2012 Kennedy Center Honors!
https://youtu.be/JcsCWRoQ_jQ?si=weArMSEUeehf7KeY

Happy (belated) Birthday, Jimmy Page! 🎂 ... AND

Keep On Rockin! 🤘⚡️🤘
Frank 🎸

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