5 Ways To Master Online Marketing
When I started at Wealthy Affiliate I was looking for different ways to master online marketing. I had also no idea about affiliate programs and considered them as UFO (Unknown F* Opportunity)
Before talking about the 5 entry points I used to master online marketing, I just made a recap on my situation:
What I've learned so far...
I signed up, followed Getting Started Course #1 (start a blog), skimmed Getting Started Course #2, upgraded premium. As I did not quite understand the concept of keywords, I thought that going directly to Affiliate Bootcamp was the appropriate solution. I then started from the beginning and decided to follow every step and understand them in depth before going to the next one.
Although I don't have made sales I looked at what I had and realized that my funnel was in place and I had done quite decent job:
Positive thinking
(1) I have my own .com domain name: This is my asset, I will be able to brand it because I know the niche I was targeting
(2) I have installed Wordpress: I will be able to add this to my CV
(3) I have configured Wordpress with 2 important modules (Akismet and All in One SEO): I will add this also on my CV
(5) I have created the basic structure of a website (about, pages, navigation, privacy policy)
(6) I have written blog posts related to my niche, and received comments on them, so to the outside world it shows that someone already found my site... this gives a bit of authority.
(7) I have finally a good understanding of keywords works. If things go well, this page should be ranked quite high for the search "ways to master online marketing"
The 5 Ways To Master Online Marketing
The followings are 5 entry points to online marketing wealth. The idea is that you can start and concentrate on one of them and have success, and why not earn money.
Or you can take them one by one in the provided order and you will soon see money knocking at your door: Please let me enter your pocket ;-)
1. Choose Your Niche With Care
This can be intimidating because everybody wants to be sure that he has chosen the right niche. But you should just take a topic you are comfortable with because at the end you will have to talk about it. So just chose one and write.
However some niches will be more profitable than others. My advice: always go for high-end niches where the average amount spent is higher, you will need less sales (and you know nobody wants to sale)
2. Abuse Keyword Tools At Your Own Profit
You should understand the power of keywords, if not, read these two enlighting articles
Kyle's one: https://my.wealthyaffiliate.com/kyle/blog/the-dilemma-too-many-keywords
Jeremy's one: https://my.wealthyaffiliate.com/jeremywest/blog/wealthy-affiliate-power-make-money-as-affiliate-marketer
Now you should abuse tools like Keyword Tool, Jaaxy, Google Keyword Planner. Your goal is to find 11 HP keywords related to your niche and that have very low QSR (<50), decent monthly searches (>50) each. (HP = High Performance).
3. Buy Highly Targeted Domain Name
Whether you want to get rid of your domain name quickly or if you want to brand it your domain name should be an HP keywords. And so you reserve the next HP keywords to the topics of your posts.
4. Write All 10 Content Pages At Once At The Very Beginning
You don't want to wait to see your site ranking high, so write all the content related to your 10 keywords (that should not be to close to avoid repetition). This way you can also make cross references between your content pages.
Your content pages should respect the guidelines provided here + put your HP keyword in the title (also called headline), in the first paragraph and in the first subtitle of your post: https://my.wealthyaffiliate.com/training/wa-affiliate-bootcamp-content-keywords-and-conversions/creating-readable-content-that-converts
If you want some fresh idea and information about the keywords you are at writing, please consider the following : Google Alerts, Google trends, eHow, wikiHow, about.com
Don't forget to add your affiliate links in your posts, so you don't leave money on the table. Always centralize your affiliate link on the page describing your best offer (i.e. Wealthy Affiliate) so you'll please Google
5. Track Your Performance, Adapt and Do it Again
Use All-In-One SEO to adapt the meta description of your posts (ask boomergp08 if needed). Use also analytics to check your numbers.
Write one page, post or review per day, and select 1 HP keyword every two day and write a post about it.
By far, my best entry point is to understand how keywords are working.
--- Update 6 hours after posting:
You remember my positive thinking number 7 where I said that if things went well I should be highly ranked in Google with my perfectly chosen keyword ;-). By the way I used the Keyword Tool, but could have done it with Jaaxy too.
I tested my rank on "ways to master online marketing" (I included the quotes) in Google. I chose this keyword because as said it had REALLY low competition (only 2 pages). And here are the results: I'm first. OK I only had to beat 2 other pages. But I did it quite easily, in less than a few hours.
And what about searching "ways to master online marketing" without the quotes? Doing so will put me in the whole competition. Right? (Here are the drums)... Not on the first page, I clicked next, Not on second page, I clicked next, Not on third page, I clicked next! Results are awesome. I'm first on page 4 (see snapshot below). This means that in less that a few hours I climbed to the 31st rank.
Who will say that HP Keyword First was not a good strategy? Who will say now that mastering online marketing is not simple?
So Kyle & Carson thank you! All you teached me, when well applied, works!
--- End update
If you have any question plase leave a comment I would be very happy to help you out.
If you found it useful, please feel free to share.
Recent Comments
8
great post. I'll definitely put some points into consideration when I make my site for my niche.
Very nice post, the tips on writing the 10 pages of content in the beginning is useful and will push me to go ahead and get it done, believe it or not I am at this point now and was kind of dreading the fact that I had to write 10 pages of content. I will get it done though because I know it will only benefit me in the long run. Keyword tips are useful also.
You're welcome. The tip related to writing 10 content page seems indeed intimidating but remember that you don't have to be perfect at the first shot. Just write the 10 HP keywords and draw links between them so that you view the links that you will write (ex: see my-other-hp-keyword-targeted-page): take them one by one, put a title, write first paragraph, write the line requesting comment, publish it. Go with the second one. In 2 days you have 10 articles correctly woven and ready to conquer Google... because yes, it takes about 48 hours for your page to be correctly indexed when published. Cheers. Fred
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This is gold! I've bookmarked it for later thanks.
Hi Jamie, thanks. I'm glad you found it useful. Cheers.