Use brand guidelines

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Use brand guidelines

When setting up your website and social media accounts, make sure to use brand guidelines.

Yes, you heard that right : YOUR brand.

Now, what are those guidelines?

Simply put, it comes back to keeping up appearance in a smart and original way.

To do so follow those basic rules:

    • Be concistent . In posting, in reacting. Make sure to keep the trotting going at your pace
    • Use one brand logo and favicon. If you have several niches. It comes down to one ©.
    • Use specific Colors (check yours with brandcolors) . Keep it simple. Do not use more than five colors and make sure to have at least one outstanding color (color-hex) and use it to emphasize your text.
    • Use favicons if your logo has texts and find a symbol with the same color patterns. And use them on social media or reduced profiles.
    • Format the structure of your content. Use the same pattern when posting. Enhance the unity of your brand
    • Be active and engage with your audience. Ask for likes, comments, shares. Likes improve your audience.
    • Build up trust. Make sure your website loads fast and is up to date with relevant information and no broken links.
    • Seek collaboration with others (without using them for your own interests)
    • Set in place a call to action
    • Thank your fans

    And for those, still struggling with colors two tips for creative designs:

    the zsuite and youzing

    To your success!


    Thank you for likes, comments and shares!



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    Recent Comments

    27

    Great advice thanks Fleeky.
    Have a great week,
    Mickey

    1

    Yo as wEll Mickey.
    💪

    Hi Fleeky, thanks for the great advice.

    Cal

    1

    Welcome Cal.

    Wise advice Fleeky, thanks for the reminder.
    Ray

    1

    Good day Ray

    1

    Simple but perfect advice. This is so important. I worked in marketing years ago (not digital) and it took years to get a consistent "brand" image for the company that employed me. Once it was done it made such a difference.. Regards mike

    1

    Yes, branding is hard
    Very hard

    And having a great brand
    Is a great asset

    Takes time to refine

    In wordpress, themes can be an ache... boycotting your efforts

    1

    Nicely done Fleeky. I'm 'toying' with the idea of swapping a theme so two of my sites will be the same, with a few tweaks for colours. Is it frowned upon, do you think ?

    1

    Yes...
    Better diversify
    Testing takes time
    Branding also

    1

    Succinct. On point. Thank you.

    1

    Great post Fleeky,

    Stuart

    1

    Thank you Stuart

    1

    You are welcome.

    1

    Some great rules to follow Fleeky.

    Derek

    1

    Morning Derek
    Have wOnderfull day!

    1

    You have given us some good basic rules to follow.

    1

    Hi

    1

    Advertise on Linked in and BE PROFESSIONAL!

    1

    Would you make a difference with other social media?

    1

    I associate LI with professionalism, but the others work well also!

    1

    Creativity is hard to fit in, don't you think so?
    It is rather seen as entertainment, not as value...

    Thank you much Fleeky. Always good to know.

    Best wishes

    Michael

    2

    Morning Michael
    Have a bright day

    1

    You too Fleeky.

    Thank you,
    Michael

    See more comments

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