Use brand guidelines

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Use brand guidelines

When setting up your website and social media accounts, make sure to use brand guidelines.

Yes, you heard that right : YOUR brand.

Now, what are those guidelines?

Simply put, it comes back to keeping up appearance in a smart and original way.

To do so follow those basic rules:

    • Be concistent . In posting, in reacting. Make sure to keep the trotting going at your pace
    • Use one brand logo and favicon. If you have several niches. It comes down to one ©.
    • Use specific Colors (check yours with brandcolors) . Keep it simple. Do not use more than five colors and make sure to have at least one outstanding color (color-hex) and use it to emphasize your text.
    • Use favicons if your logo has texts and find a symbol with the same color patterns. And use them on social media or reduced profiles.
    • Format the structure of your content. Use the same pattern when posting. Enhance the unity of your brand
    • Be active and engage with your audience. Ask for likes, comments, shares. Likes improve your audience.
    • Build up trust. Make sure your website loads fast and is up to date with relevant information and no broken links.
    • Seek collaboration with others (without using them for your own interests)
    • Set in place a call to action
    • Thank your fans

    And for those, still struggling with colors two tips for creative designs:

    the zsuite and youzing

    To your success!


    Thank you for likes, comments and shares!



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    Recent Comments

    27

    Great advice thanks Fleeky.
    Have a great week,
    Mickey

    Yo as wEll Mickey.
    💪

    Hi Fleeky, thanks for the great advice.

    Cal

    Welcome Cal.

    Wise advice Fleeky, thanks for the reminder.
    Ray

    Good day Ray

    Simple but perfect advice. This is so important. I worked in marketing years ago (not digital) and it took years to get a consistent "brand" image for the company that employed me. Once it was done it made such a difference.. Regards mike

    Yes, branding is hard
    Very hard

    And having a great brand
    Is a great asset

    Takes time to refine

    In wordpress, themes can be an ache... boycotting your efforts

    Nicely done Fleeky. I'm 'toying' with the idea of swapping a theme so two of my sites will be the same, with a few tweaks for colours. Is it frowned upon, do you think ?

    Yes...
    Better diversify
    Testing takes time
    Branding also

    Succinct. On point. Thank you.

    Great post Fleeky,

    Stuart

    Thank you Stuart

    You are welcome.

    Some great rules to follow Fleeky.

    Derek

    Morning Derek
    Have wOnderfull day!

    You have given us some good basic rules to follow.

    Hi

    Advertise on Linked in and BE PROFESSIONAL!

    Would you make a difference with other social media?

    I associate LI with professionalism, but the others work well also!

    Creativity is hard to fit in, don't you think so?
    It is rather seen as entertainment, not as value...

    Thank you much Fleeky. Always good to know.

    Best wishes

    Michael

    Morning Michael
    Have a bright day

    You too Fleeky.

    Thank you,
    Michael

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