What Makes You Different From the Competition?

Last Update: Oct 21, 2021

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What makes you stand out from the crowd? What is your USP (unique selling proposition)? All of these questions are important to ask because they will help you create a strategy to make sure that you can stay different and competitive in this tough market. In order to create a successful business, it's important that your customers can tell what makes you different from the competition.

You may be wondering, "What makes my business different?" Well, it's time to take a look in the mirror and figure that out. As you know, your goal is to create something that attracts customers by satisfying their needs better than anyone else can. But what are those things? Put on your detective hat and start asking questions like:
- What do I offer that others don't?
- What am I known for in the industry?
- How does my company make people feel when they visit my website or interact with me online?

What makes you different from the competition? When people are looking for a product or service, they want to know what sets you apart. What do you offer that no one else does? If customers can't answer this question quickly and easily, then they will likely move on to your competitor who seems more confident in their ability to meet their needs. It's easy to get overwhelmed when trying to figure out what makes your business different. There are so many things you could say, and you want them all in there!

I'm sure this question has crossed your mind at some point. It certainly crosses mine often! I've been in the internet marketing niche for a long time now, and have seen many businesses come and go. The one common thread among all of them is that they lacked something special to make them stand out from their competitors.

What makes you different from the competition? You may be thinking, "How do I know what my competitors are doing?" or "How can I make myself stand out against the other websites in my industry?" The answer to both of these questions is research! If you want to succeed in today's business world, it takes more than just staying up-to-date with your own company. A successful business knows its competitors inside and out.

Learn how to use competitor analysis tools like Google Adwords Keyword Tool or SEMrush, find out what keywords they're advertising on Google search engines, and see where they rank for those keywords on page one. Once you know all this information about your competitors' marketing strategies, now comes the time to take action and do things differently.

In today's competitive market, it seems like every company is trying to be unique. But what does that mean? How do you stand out from the rest of the crowd? Do you know what makes your company special? More importantly, do you tell customers what sets your business apart from the competition? If not, it's time to start. It's time for you to start focusing on every aspect of your business and find ways to make it unique.

Recent Comments


Research? I spend huge amounts of time doing research. I also try to come with unique blogs about different things. The numbers on these can help me figure out what people are looking for in my niche.

I have read that the average amount of time people spend looking at blogs is 6.7 seconds, just enough time to scan through the top most content headers. Given the length of today's typical blog, that means many, if not most, go unread.

So you've got to get people's interest FAST. A lot of it is trial and error and learning what sort of topic headers will catch someone's interest. You just have to keep trying until you find something that clicks.


That's the ticket Terry,catch them with an attention-grabber headline. Then hit them fast with a succulent content. After that we keep researching.

Being unique is so important, but it can only be discovered and worked on by researching your competition. Jim

That's the answer Jim, spy on my competitors and then do it different than them.

*** USP = unique selling proposition? ... uhm ...

... is that also like the o' elevator speech?! ... lol ...

thanks, Eugene! ... so Excellent as usual!

cheerio ... :)) ***

Keisha, precisely as the elevator speech. Let's Make A Deal!

... too-o funniee-e! ... keep well, cheerio ... 🎁😂💰🌿 ...

So true, we have to be different to stand out today.

Either we stand out or we blend in, our choice.

Excellent food for thought.
Thank you, Eugene.

You're welcome Muslimah

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