What is a Call to Action For and Why You Need A Strong One?
What is the purpose of a call to action on a website?
Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It's the part of the landing page that the user needs to click in order to take the action you want them to take.
A CTA – or call to action – is a piece of text that instructs the viewer to carry out a specific action. ‘Click here, ‘buy now’ or ‘sign up’ are all common call-to-action examples and can be found across websites, landing pages, emails, social media, and even within specially designed CTA buttons.
A website call to action is some form of text, banner, button, image, or other elements that instructs a website visitor to take immediate action immediately. A call to action is basically an invitation for a user to take some action that the site owner wishes they would take. CTAs look like buttons, but there is no specific “call to action” element.
A website without a call to action is like a birthday without cake. Your call to action is perhaps the single most important element of your website. Use a call to action to get your website readers added to an email nurture list.
The placement of call-to-action buttons on a web page is critical to drawing the eyes of visitors. Placement in prominent locations such as the top section of a web page can lead to higher landing page conversions because users will likely notice the call to action button and take action. 
All the best call-to-action buttons feature copy that gets users to click and see what comes next in a website's conversion funnel process.
However, an equally important part of any good call to action button is whether or not it stands out from the rest of the website it is on.
Learning how to write a call to action takes time and effort. A call to action provides that last little push that many people need before they take the bait. Call to action, otherwise known as “CTA” copy can turn a good campaign into a great campaign.
A good call to action copy is reinforced by design and campaign strategy that convinces the end-user to do something. 
Recent Comments
10
Hello Eugene,
As you know there is no coincidence
in this world as I have been thinking
about this CTA today and then I saw
your post.
This is the one I need to concentrate
working on and you definitely detailed
it so I can fully understand it.
Now I have to get busy on it and I can
always come back to your post when
I get stuck.
Thank you ever so much, Eugene.
It sure is a big help.
God bless you.
Elizabeth
You're welcome Elizabeth, I'm just giving out the information that people need to incorporate into every post before closing out. I have failed on this one a few times. We need to tell our audience what we want them to do after they finish reading.
Yes, you are quite right, Eugene
and I do really appreciate you
and for sharing this integral part
of this WA platform.
Thank you much more.
Richest blessings to you!
Elizabeth
See more comments
Thank you Eugene,
A very important message.
"A website without a call to action is like a birthday without cake"
So true.
Denis
You're welcome Denis