Copy good Copy?
One of the marketing companies I receive emails from included a link to review good copy from other companies for a variety of purposes like:
- Thank You
- Product Feedback
- T&C and Privacy, etc
So should we copy good copy?
Well...not word for word, but modeling the psychology? I say ABSOLUTELY! We are writing to the people we care about and want to help so we want to keep it real and personal. Big, successful companies are doing the same...which is where the big success came from in part.
Check out this particular site here for an example:
Share some of your favorite resources and techniques for creating great copy!