Instagram Case Study, Episode 9: Captions and Hashtags
Welcome to Episode 9 of our Instagram case study!
Missed the last episode? I got you covered here.
Instagram account: @WFYLofficial
Niche: Make Money Online
Day 12 @WFYLofficial
11 posts
32 followers
47 following

Today I cover:
- Delivering the most value with your captions
- Experimenting with hashtags (which ones to use and how many) during your initial growth phase
What about you?
How much thought do you put into your caption? How much value are you delivering? What kind of hook do you use to tease of the value just behind the click? Are you connecting with your audience? How many and what kinds of hashtags are you using?
Tell me all about it in the comments below!
Check out the next episode here!
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Recent Comments
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Killer class, Eric. I’ve been testing questions in the captions too gets people talking. I usually stick with 3,4 hashtags, so that tip on using smaller ones really hit. I’ve got one that’s starting to show up with my Wildfoot brand. Gonna test more of those. Anyway, I’m on my way to the next class appreciate the insight!
Shawn
Hey Eric,
Thanks again for sharing this important message. I have heard you should not se more than about three hashtags, but then again that info might be inaccurate.
You hear many different opinions online and sometimes you have to just test to see what works best for you. I like to look at various experts and see what the common denominator is, and that would most likely be accurate.
You have a total of 30 you can use. In a regular post or carousel post I’d use 18-20, in a reel I’d use 7-9.
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Good info again, Eric. Thanks for that.
Your account is growing nicely and I like the feeling of just get it out there, test, and find out what works.
Have fun with it.
It is impossible to be perfect right out the gate, but we can learn what works better than what doesn't. But only if we test.
Exactly.