Instagram Case Study, Episode 2: Branding and Foundation
Published on August 24, 2025
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Let's dive right into episode 2!
Missed the last episode?
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Episode 1: Ground Zero
Day 2 @WFYLofficial
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So far we've built a brand spanking new Instagram account (@WFYLofficial) in the Make Money Online niche for my main website. Yesterday, we left off having optimized the profile with a profile pic and bio, and today I walk you through the foundational elements of this new account.
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I'll cover:
- Establishing your branding on your profile
- Creating foundational Highlight pages
- And creating a very important link page for the link in bio
What about you?
Have you taken the time to establish your branding on your instagram page? Do you use a linktree / solo.to type links page for your link in bio? What kinds of Highlight pages have you created?
Tell me all about it in the comments below!
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