Instagram Case Study, Episode 1: Ground Zero
Welcome to a brand new Instagram case study!
In this series I'm going to create an Instagram account from zero (@WFYLofficial) in the Make Money Online niche and walk you through each step of my strategy and intent as I grow it with social media marketing.
No matter your niche (or even your social media platform of choice) you can follow this journey to help you see the process of social media marketing in action so you too can build your own following and get more eyes on that content you're working so hard to create.

Just like a website, you start with the bare bones foundations. You have to attack this with a clear strategy in mind, and I hope watching along you'll get a better understanding for how all the pieces come together.
Day 1 @WFYLofficial
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5 followers
0 following
Check out the next episode here:
Episode 2: Branding & Foundation
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Recent Comments
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Hi Eric,
Not just words in the wind, I also have Instagram on my 'To Do' list. For me, Instagram was only imaginary, but as the business grows, I have to work on it as well.
I'll follow your series and build my account along with you.
So, let's goooo :)
Best,
Maria
Just like YouTube, there's a massive audience on instagram, and it's guaranteed that YOUR audience is on instagram. So it's just a matter of creating content that finds them 👍🏼. Hope you enjoy the series!
That sounds like an exciting journey! Starting from zero and sharing the process step by step will be so valuable for others who want to grow their own presence. Looking forward to seeing how you build out your strategy and apply it—lots to learn from watching the pieces come together!
This is brilliantly timed, Eric because I am beginning a recovery plan on my MMO website and I had envisaged using Instagram as a traffic driving source.
Also, it is worth noting, my wife has an Instagram account that is receiving over 1m views on many of her reels, with the account linked to a Facebook Business Page, she has grown that to over 30,000 followers aswell without ever putting any time in over there. So, do the work once and benefit x 2.
I'm looking forward to this journey a great deal.
See you on the next one.
Nice! There’s so much potential and I think if you’re consistent with quality reels and content that finds your audience you can do really well finding that targeted traffic you’re looking for.
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Join FREE & Launch Your Business!
Exclusive Bonus - Offer Ends at Midnight Today
00
Hours
:
00
Minutes
:
00
Seconds
2,000 AI Credits Worth $10 USD
Build a Logo + Website That Attracts Customers
400 Credits
Discover Hot Niches with AI Market Research
100 Credits
Create SEO Content That Ranks & Converts
800 Credits
Find Affiliate Offers Up to $500/Sale
10 Credits
Access a Community of 2.9M+ Members
Wow, you've read my mind, Eric! I was just going to do this w Insta :) My old IG account is too equine related, so I wanted to make a new one for survival.
Now I can follow along with what you have done. You are already up to #10, so I gotta catch up!
Thanks
Teri
Hope you enjoy the series!
I am!