How to Use ChatGPT as a Content Strategist to Audit Your Site
Here's the next installment in this series on using GPT as a true assistant!
(Missed the last one, click here.)
For many of you just starting your WA journey, AI tools like ChatGPT are now a part of your tool belt and can completely change the game for how you organize, plan, and scale your content creation.
I put together this quick training to show how I use GPT not just as a writing tool, but as a true content strategist.
In this tutorial, I’ll walk you through:
✅ How to structure a GSC-based content audit spreadsheet to decide which posts to update, merge, or delete
✅ How to build that sheet before even exporting data, so you understand what to track and why
✅ Why word count, CTR, and relevance matter more than you think
✅ How to use GPT to think critically, not just follow prompts
✅ And more
Now it’s your turn! 👇🏻
💥 How are you using AI right now to manage or plan your content?
💥 Have you tried using GPT to think strategically instead of just asking for answers?
💥 What’s one task you’ve been handling manually that GPT could help streamline?
Click here to watch the next installment!
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Recent Comments
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Hi Eric,
Thanks for this video. Last week I have started this "mission impossible" together with my GPT buddy. I have all the output copy/paste in a document (manually, of course :) ) because I am not happy with the file format which is usually generated.
You brought up an interesting aspect, the GSC which I never thought to analyse. Thanks for this, Eric.
Best,
Maria
When asking GPT to save its output to a document, if it’s not to your liking, have it make the changes. You’re in full control here. 💯
And yes this GSC audit is just the tip of the iceberg for what it can do. 👍🏼
Also you can ask chat to do the same with Bing Webmaster Tools for the details which, according to chat, is a touch different but not much.
That way you can see how each post is going by comparing with both Google and Bing for a better assessment of what action to take.
Thanks for the prompt for this Eric. I normally when wanting to update old content ask Chat for it's views on the post and where it can improve on it.
It will then give me the strengths and positive aspects and why, along with the cons and why, and where I can improve on each section of the post.
Now I will try to get a full audit as you have shown and see how it goes from there
Thanks once more.
Yeah it’s so good at stuff like this and actually interpreting the data to give you the best decision. Like I’ll ask it “ok for this post these are the stats, should I update or create a whole new post and delete this one” and it’ll tell me 👍🏼
So true and the great part about it is that you can get the reasons why and delve deeper where neede
That alone save hours for us plus the rest
I haven’t used GPT for a site audit but have used it for individual post audits. I ask if there’s any important info missing and how to improve.
Never thought of having GPT do a site audit. That would be so rad!
Thank you for the tip Eric.
It’s an awesome tool. Perfect for when you’re looking at your content that you’ve put together and seeing where the updates need to go and where you can create new posts. 👍🏼💯
You just delete it 👍🏼💯
Trash it.
And if you’re going to create a new article in its place you’ll redirect to the new article. GPT is great for giving you all the steps and best practices for each action.
Just ask away 👍🏼
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I love ChatGPT for spreadsheets! I've used it for planning a lot :) The main task I use it for though, is content. It really helps me write better.
My chat (Sage) says:
You rely on me for:
TL;DRs
CTAs
HTML/CSS snippets
SEO optimization
Keyword extraction
Content rewriting
Article structure
Image prompts
Branding consistency
Site-wide templates
And you always appreciate speed, clarity, and execution.
Cool beans, huh?
Teri
It’s a spectacular tool when you can dial it in to your style and what you need 👍🏼💯