What to Invest in Next on My Website.?

I have a question to put to everyone - to those who are making a lot affiliate income, to those just starting out...

What do you think the order of purchases or investments for your website/business should be? And at which stage should you invest in each?

.... How should all the pieces fit together?

I have a small amount that I can reinvest into my site right now, but am overwhelmed by the choice of investments I could make.

I would love to know what the Super Affiliate's think about how to build out your business :)

So you have my overall question above, and I ask a few more questions below, so if you have an answer or advice on any, I'd be much appreciative :)

My current "investments" (and I know I have a number of tools, that maybe I jumped the gun on (and many of these, I only got because I could subscribe, and have a monthly fee, which may have been erroneous in hindsight). It may have been better, rather to have purchased a logo and premium theme...

1. WA Yearly

2. Jaaxy Pro - I had to go back one level to save costs a while back

3. Buffer (social media scheduling)

4. Tailwind (I'm doing really well with Pinterest, and Tailwind amplifies this)

5. Aweber - I jumped the gun here, as my mailing list is still very small - in hindsight, going with Aweber could have waited till later.

6. Milotree - a nifty little plugin that helps social media growth (should have waited for this too)

7. Canva - Work Plan - because I'm doing a lot of Pinterest and social media marketing now, and having the upgraded plan definitely helps and saves a lot of time resizing.

This is my current list of ideas of "investments" I would like to make on my site:

1. A new logo. I could go with Logojoy for something cheaper, or should I wait, save and get a professional one done? When is a good time to invest in your logo?

2. A Premium Theme. This has been on my mind for the longest time, especially since I can't seem to change the colours or insert my Canva created logo into my site. I am looking at the Studio Press themes, and have found a nice creative one which should do nicely for multiple websites.

At what point should you buy a Proffesional Logo and Premium theme?

3. Content - I could outsource some articles, to help me with my publishing, since I'm always running behind. This is a tough one, though, and I have to admit, I don not have a great, great writer who can pull off what I'm after - I think I just answered my own question...

But at what point should you start outsourcing?

4. There's more, but they're escaping me right now - I think I wanted a couple of Premium Plugins...

What Premium Plugins do you recommend and at what point?

5. Further down the line, I'd like to get SEMrush and maybe Moz, and other tools such as these.

In the end, I think I'm pretty sold on buying the new Premium Theme and updating my site. That alone will have a huge impact, redefining my brand and getting my home-crafted logo on there.

How have you made your investments on your website? I'd love to hear what you've done, and what tools/investments have made the biggest improvements to your business. And what have I missed off here? I know I've missed something important....

Please leave a comment and I'll get back to you as soon as I can.

Just Keep Writing!

Erica