Product reviews and buying intent
When I was listening to Jay's recent Q and A session, I was really struck by one thing he said. I don't know why this has not registered before but he was talking about 'buying intent'. He said this is why product reviews, how to ... and best of ... posts work so well. People who are already thinking of buying a certain product type it into Google and if you have used low-hanging keywords, they will come across your review and, hopefully, you will convince them to buy.
I know I have not done enough product reviews and content of this kind even though the instructions from day one were clear as to how important they were. It is not enough to just do reviews either - they have to be able to be found - on page 1 if possible - and they have to be thorough and convincing. The more of your reviews you can get up there in Google, the more chance you have of selling.
I am trying to make some on course corrections at this point because I am not doing so well. It's only in hindsight that you can see some of your mistakes and make changes. I am not giving up - I am determined to make this work, even if it takes me much longer than I originally thought it would.