Product reviews and buying intent

Last Update: June 06, 2016

When I was listening to Jay's recent Q and A session, I was really struck by one thing he said. I don't know why this has not registered before but he was talking about 'buying intent'. He said this is why product reviews, how to ... and best of ... posts work so well. People who are already thinking of buying a certain product type it into Google and if you have used low-hanging keywords, they will come across your review and, hopefully, you will convince them to buy.

I know I have not done enough product reviews and content of this kind even though the instructions from day one were clear as to how important they were. It is not enough to just do reviews either - they have to be able to be found - on page 1 if possible - and they have to be thorough and convincing. The more of your reviews you can get up there in Google, the more chance you have of selling.

I am trying to make some on course corrections at this point because I am not doing so well. It's only in hindsight that you can see some of your mistakes and make changes. I am not giving up - I am determined to make this work, even if it takes me much longer than I originally thought it would.

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MKearns Premium
There might also be utility in subscribing to the product once and awhile in order to assimilate first hand knowledge and test the effectiveness of that over regular reviews.
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Ericabried Premium
That's a good idea.
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Ultimateless Premium
Doing good reviews is a lot of responsibility because people rely on good reviews...we all do!
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Ericabried Premium
Yes, we all rely on a good review, don't we.
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Gordon-D Premium
That part of the Q+A got my attention as well Erica, and like yourself have not gone into that area as much as I should have. My only view on such an area is how do you do reviews on an article without having to subscribe to the subject to be reviewed, wouldn't it cost a fortune to do such reviews. Would interested to get other members thoughts, ther must be a way.
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Ericabried Premium
I am pretty sure that some others writing successful reviews have not really tried out all the products themselves although that is obviously the best way.
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DianneBee Premium
Some vendors will send you a product to review, if it's digital. Some amazon reviewers state that they got a discount for posting a review. I haven't tried that yet.
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TanjaRita Premium
I too struggle with product reviews for several reasons. All products I want to review have huge competition from Amazon and other e-commerce sites taking up the first 2-3 pages of google. And I don't own (nor will I buy) all the products I would review. But I know some say this isn't an issue, just look at a lot of other reviews and draw your own conclusions.
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Ericabried Premium
I have struggled for exactly the same reason. I cannot possibly buy all the products either but I think you can get a pretty good idea from all the comments and other reviews to draw conclusions.
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Gordon-D Premium
Surely by giving a true and honest review, you have to have the article in your hands so to speak, so as to be able to say this is good that is bad, not taking other peoples perspective on it. All you are doing is reiterating what other peoples opinions are, aren't you.? Not you Tanja but reviewers in general.
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TanjaRita Premium
I promote toys, so there is no way I am going to go out and buy each toy I review. Some of the toys I promote on my site are for babies. My kids are 7 and almost 9. So even if I were to buy the toy, I don't have a baby who can interact with it.
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JudeP Premium
We have to keep on keeping on Erica :)
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Ericabried Premium
Yes, we do, Jude. No turning back.
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