The Power Of Call To Action In Marketing

Last Update: Jun 7, 2021

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When visitors land at your site, they expect a direction on the next step to take; it’s essential to provide a call to action to guide them in the right direction.

What Is A Call to Action

A call to action is a phrase meant to entice your visitors to take desire action. However, without a clear CTA, users may be confused about the next step to take.

CTA can be to purchase a product, sign up for a newsletter or access a freebie. In addition, you can use CTA on websites, landing pages, emails, end of a blog post and likes.

Research shows that CTA on landing pages can increase conversion by 80%.

Driving consumers to take action is one of the effective strategies to boost conversion in marketing.

Why Is Call To Action Button Important

Call to action button

  • makes it easy for visitors to understand what action you want from them
  • increases the click-through rate
  • Easy location of products and services
  • Improves user’s experience as they have instant access to the content
  • It helps to expand the subscriber’s base
Creating A Captivating Call To Action

If you want users to take the desired action, you need to have a compelling call to action. The goal is to get visitors interested, so they click the button.

  • Make the button colourful.
  • Don’t confuse visitors with too many CTA
  • Ensure the button text is readable
  • State the benefits users will get
  • Make it obvious for visitors to identify
  • Promise what you can deliver
  • Don’t use general words like submit, subscribe, enter etc.
  • Include a sense of urgency, shop now, sales closes tonight, few items left in stock etc.
CTA Examples
  • Try it out free
  • Add to cart
  • Learn more
  • Get 50% off now
  • Get started free
  • Book now
  • Get your free ebook
  • Keep reading
  • Sign up for our newsletter
  • Read more articles
  • Claim your coupon
  • Start your free trial

Using the first-person text like the ones below is considered to yield a better result.

  • Give me access
  • Sign me up
  • Count me in
  • Reserve my spot
  • Give me my freebie
  • Yes, I’m in
  • Save me a spot

Over to you

Do you have a call to action button on your website?

Like, Share your marketing strategies with us in the comment.


Muslimah

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Recent Comments

29

That is the perfect reason to have affiliates to promote. I am well versed in CTA's. I just finished the AWAI Copywriting Methods Course. I know how to do that in a sales letter, a website for a business.
Realistically, without a product to promote, I'm not giving a call to action in my website. Not going to do a newsletter on top of the hundreds of posts we are expected to produce. Hopefully, I can get affiliates with 15-20 posts. If not, I don't even know why I'm bothering.

Awesome and thorough post, Muslimah!

Jeff

Thank you for the support, Jeff.

You're very welcome, Muslimah!

Jeff

Yes, love this blog
Thank you for reminding us of the importance of CTA
They are so important

You're on point, Simone.
Thank you for your support.

You're welcome :)

Excellent share, Muslimah! Thank you.
:-)
Richard

I appreciate the support.

Excellent! Thanks for sharing this!

Rudy

I appreciate the support, Rudy.

Sure!

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