Entrepreneurs Make Great Modern-Day CMOs!!!

byeasyplanning

213 followers

11 years ago

No longer does a company single-handedly dictate the direction and success of a product or service. The Age of the Customer is here, which means people like you and I are informed to make purchases before ever engaging with a vendor. According to Forrester, empowered customers are disrupting every industry and the only sustainable competitive advantage a company has is knowledge of and engagement with its customers. The most successful companies need to be customer-obsessed, like Amazon.com, Macy’s.com and salesforce.com are. And when it comes to making sure a business is customer focused, the modern-day CMO is boss.

The modern CMO is a data scientist, a social media whiz and has only one thing in mind—customers. In today’s customer-centric world, CMOs have more power to drive the success of a business than ever before. That’s why this new CMO is also visionary, a goal-setter and a forward thinker. In many ways, the modern day CMO is like an entrepreneur and as a former entrepreneur, I believe that the best CMOs either come from an entrepreneurial background or have that mindset going into the CMO role.

but it had its downfalls. Anyone who has tried it knows that much time is dedicated to back room process, payroll and accounting. It’s an all-inclusive mental, emotional and financial investment. The dead lift is exciting, yet extremely difficult–wishing there was already some momentum to work from. It also goes without saying that starting a business is incredibly risky.,

I really think that entrepreneurs Just make exceptional modern day CMOs. Here’s why:

• Customers make or break a business: Treat your customers like they own you , because they do said Mark Cuban, a well-known American businessman, investor and owner of the Dallas Mavericks and also on Shark Tank. Today, companies don’t have a choice but to cater to their customers—their success depends on customer happiness. Entrepreneurs understand that better than most. They’re on the front lines with customers every day, trying to sell and create profit. As innovators, they’re turning ideas into reality by setting the mountain and creating the steps needed to take in order to succeed. Marketing is a huge part of that staircase—it’s important, if not the most important part of entrepreneurship.
• Entrepreneurs, like marketers set the path: In the mid-60’s when the space program and its future success were a hot topic, John F Kennedy said with regards to the creation of a new space research center, “This Nation has tossed its cap over the wall of space, and we have no choice but to follow it.” The quote translates well to entrepreneurship. Company leaders set objectives and outline the needed measures to accomplish them. Business owners are often responsible for creating a story and delivering its promise—something marketers know all too well.
• Brand is critical to both: As spokespeople, entrepreneurs care about how they and their products are represented. Everything that makes up a brand including messaging, customer experience, product marketing and public image is something CMOs drive. So when entrepreneurs move to CMO roles, they’re highly mindful of the elements that make up a brand and the reputation a business has to build and maintain.

In sum, if you’re an entrepreneur thinking about moving into a CMO capacity, now’s the time. And if you’re already an entrepreneur, you’re already a CMO.