Find a niche with Google Trends
Finding a niche may come easily to some people here at WA, but as a newcomer, I grappled with this topic for a while (close to two weeks). I want to share my experience here in hopes it will help other folks who are having trouble finding their niche.
After completing the Niche training course, I had a good understanding of what a niche is (an audience / group of people who are searching for something online) and realized it should be something you are interested in, passionate about, or knowledgable about, but choosing one did not come easily to me.
While I have many interests and hobbies, choosing the exact right niche to move forward with was a difficult process - especially for my first website. I did not want to rush into choosing one, because I knew this is a crucial step in the process and will set the stage for the next months and years as I build the site and add content. I spent many late nights researching potential niches only to find out they were too saturated with competition, or to wake up the next morning and change my mind because I realized I wasn't that interested in what I had found the night before after all.
I did look at amazon.com and demoz.org at first and found them to be helpful starting points, especially for affiliate products and consumer goods, but it wasn't until I used Google Trends top charts (https://www.google.com/trends/topcharts) that I found my niche!
Not only is google trends a great resource for finding what people are searching for via google (i.e. what's trending), it also covers areas / topics that are of interest to people without the product-specific focus, so it is different from Amazon in that regard. It helped me think outside the box and spark the creative juices. It made me start thinking about what I like to search for online myself, and what I'm interested in. The top charts may still be too broad a niche to pick something directly from the list, but it can give you more ideas and starting points for ways to drill down into deeper sub-niches. And as a bonus, you know there is a ton of traffic for everything listed on the top charts page, because it is the top search terms from Google!
My advice is to not rush through the step of choosing a niche. It's OK to take your time choosing one, do your research, and explore until you know you have found the right one.
I hope Google Trends helps you discover your niche! Happy niche hunting. ;)
Recent Comments
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of all the posts I read, this is one of those few most comforting, as finding a niche could be daunting to a novice. thanks for sharing.
I changed my niche a couple of times, as well as I have quite a lot of interests and passions.Got there in the end though.
How's it going at WA? How is progress with the certification courses or have you finished those?
Nick
Thanks for asking Nick, it is going very well with WA. Still working through the certification courses but am enjoying the content and learning a good bit along the way. Absolutely love Jaaxxy - such a fantastic tool!
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Thanks for the positive comments - glad you liked the post. For what it's worth, I'm really glad I took my time deciding on a niche - I'm several months in now and feel good about the one I chose. It was worth the wait!