Timing is Everything.

I never used to think about the time of day when I published things. If I finished a Facebook post at midnight, I published it. Scheduled premiers on YouTube didn't make any sense to me. What did the timing of a website post matter?

Then I read an article about the best time to publish on different media. It turned out that the best time to publish on Facebook is between 8:00 am and noon on Tuesdays and Thursdays. It makes sense that most internet searches occur between 7pm and midnight.

My wife was getting something out of our truck about 3 seconds before we heard a crack and saw the wind blow over the tree in the picture above. The tree missed her. Had she hesitated even two seconds, she might have been hurt. At times, timing is everything.

At times, timing is everything. I have begun to think about when I publish a YouTube video. I don't publish on my website until about 5:00 pm. I spend a long time searching keywords and making sure that I optimize SEO for my articles. It makes sense that I start to think about the best time to publish something.

Lots of random circumstances determine when people do what they do. But, if we can give our article even a slightly better chance of being read or our video being viewed because of timing, I think we should try. Three seconds made a huge difference for my wife this afternoon. I am not suggesting that our timing has to be that precise. If research shows that a range of time on given days seems to be best for publishing to a given format, I am going to do it at that time. Do some research on the best times for publishing on the media that you use and "keep on fishin.'"

Jim