How to establish a Google Ads Budget
So, it's not ad cost equals how many words or for how long you run the ad....
it's per click and who knows how many clicks equals a lead and how many leads equals a sale....???
a click my cost $1-$30 or more depending on how popular your keywords are.
Now, trying to 'guess how much money' to have available gets Real Fun.....
Being somewhat conservative, newbie and all....let's say we guess 1 click a day and it's biz ops (WA) type = $30 ea click....wow that's $900 a month....
so now being somewhat optimistic, if 30% of the clicks slide right by leads to convert and each makes me $100 per premium sign-up...
Let me see if I am getting this example: 'if 30 clicks = 9 sales', I break even for this month, right? If the same result happens next month, 30 clicks = 9 sales, I make $202.50 for the same effort, right? ($22.50 ea recurring)....If the next month...stays same, I make $405.00 and so on and so on....$607.50, $810.00, etc.
I/we can make "money by spending, investing for paid traffic" if we have this projected 30% or more conversion rate....
My question to you experienced guys is; how realistic is my example?
I am seeing an ad bill easily becoming a negative cash flow position very quickly.....even with prominently placed ads if the right # of clicks don't pay.....
Thanks for you candid commets,
Don
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Your conversion rate is way too high IMO, might be OK for a free starter, but then only 12% of those will actually convert to premium. So for every 100 starter members you recruit, you can expect 12 Premium sign-ups. I would never pay more than .10 a click for myself - so $10 for 100 clicks.
Thank you very much, I actually knew it would be you jumping in helping me with this....I don't have any conversions yet, since July 31st, or ad budget, but at least I made to 149 today, yea!
Don
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Thank's for your post!! I think you will be lucky to get 3-5%
Thank you. As a rule of thumb, 3-5% is a better real expectation for most ads clicks to conversions, right?