How to establish a Google Ads Budget

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Updated

So, it's not ad cost equals how many words or for how long you run the ad....

it's per click and who knows how many clicks equals a lead and how many leads equals a sale....???

a click my cost $1-$30 or more depending on how popular your keywords are.

Now, trying to 'guess how much money' to have available gets Real Fun.....

Being somewhat conservative, newbie and all....let's say we guess 1 click a day and it's biz ops (WA) type = $30 ea click....wow that's $900 a month....

so now being somewhat optimistic, if 30% of the clicks slide right by leads to convert and each makes me $100 per premium sign-up...

Let me see if I am getting this example: 'if 30 clicks = 9 sales', I break even for this month, right? If the same result happens next month, 30 clicks = 9 sales, I make $202.50 for the same effort, right? ($22.50 ea recurring)....If the next month...stays same, I make $405.00 and so on and so on....$607.50, $810.00, etc.

I/we can make "money by spending, investing for paid traffic" if we have this projected 30% or more conversion rate....

My question to you experienced guys is; how realistic is my example?

I am seeing an ad bill easily becoming a negative cash flow position very quickly.....even with prominently placed ads if the right # of clicks don't pay.....

Thanks for you candid commets,

Don


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Recent Comments

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Thank's for your post!! I think you will be lucky to get 3-5%

Thank you. As a rule of thumb, 3-5% is a better real expectation for most ads clicks to conversions, right?

Hi Don, interesting post. Irv.

Come on Irv, share....1 example of ad knowledge with us, please....
Don

Your conversion rate is way too high IMO, might be OK for a free starter, but then only 12% of those will actually convert to premium. So for every 100 starter members you recruit, you can expect 12 Premium sign-ups. I would never pay more than .10 a click for myself - so $10 for 100 clicks.

Thank you very much, I actually knew it would be you jumping in helping me with this....I don't have any conversions yet, since July 31st, or ad budget, but at least I made to 149 today, yea!

Don

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