Just Write

bydonco6

1.3K followers

4 years ago

If you're new to internet marketing, I feel for you. It seems as if you're being hit with a firehose with all the new ideas, terms, training and advice you are getting from all sides.

Keywords! WordPress! Niche Selection! Watch out for Scams! Plugins! SEO! Yadda, yadda. Not that it isn't important, right? I mean, we can't live without water, but does it have to come all at once? And right in my face?

How to Slow the Flow

For many years, I was Operations Manager for a medium-sized school district here in the Denver area. When I was confronted with the latest disaster, my first response was to slow the flow. I had to be able to pick out the important elements from all the noise.

Don! The electricity is out in all the kitchens! We can't cook lunch! The kids will starve! What can we do??

First, remain calm. We still have food, right? We still have staff. What can we prepare without electricity? Someone get on the phone to Xcel Energy and see how long the power will be out. Which kitchen has the first lunch? Get extra staff over there to help them prepare, then shuffle staff to the other kitchens to help. We'll be fine and the kids won't starve.

It's all about keeping your focus on the important things.

It's the same way with internet marketing. It's all about figuring out which elements are most important. And I would humbly suggest that, at the beginning, the most important element is CONTENT.

Without content, ya got nuthin'. It's as simple as that. Good content is your bedrock, your foundation from which everything else springs. So spend your time creating good content. When you're befuddled by the latest controversy over Amazon or internet privacy or which plugin works best for social media, just put all that down and write good content.

I run three busy websites, and I have, right now, at least five draft articles on each one. I have a folder full of other ideas that haven't even made it into draft form yet. But I am always writing. Daily.

Think about it. What else can you do on your website that will benefit you for years to come? Just your content. All the formatting and falderal will contantly change, but your content will stick with you. The time spent developing it is never, ever wasted. It's the single most valuable way to spend your time.

Slow the Flow and Write

Just write. You are the expert on your site, and what you create will help people. So pick up that list of article ideas and get busy. Even if it's just a few paragraphs, your human brain will log it and think about it, turning it over and over until the rest of your ideas start to gel and you can come back to it again, fully formed and ready to set down in words.

When you're sick of the firehose to the face, maybe just play in the water a while. And don't worry if you don't finish that article completely - save it as a draft and come back to it later. It's not wasted time, it's just another foundation stone set into place.