This article is part of the Paradigm Shifts series where I discuss the principles that should guide the creation of your online business.IntroductionLet me state what might not be obvious. There are literally 100s of ways to make a legitimate living online. Nevertheless, the obstacles to online success are varied:1) Technology overwhelm and information overload. This is simply a lack of focus.2) Chasing hacks and secrets instead of developing real sales and marketing skills.3) Focusing on one

This article is part of the Paradigm Shifts series where I discuss the principles that should guide the creation of your online business.IntroductionA lot of advice on the Internet about growing an online business has to do with TACTICS.The counsel typically centers on improving / optimizing one aspect in a long digital marketing chain: traffic, SEO, content, PPC, website, funnel, email, social media, and the list goes on.Weaknesses of Focusing on TacticsThough tactics may produce the outcomes

This article is part of the Paradigm Shifts series where I discuss the principles that should guide the creation of your online business.IntroductionAccording to Google's experimental AI search, there are 1.1 billion websites and 3.9 billion indexed pages on the Internet. (By the way, Google posted those results BEFORE it posted any ranked websites. SEO just got a little tougher.)With a glut of new AI generated content, I would not be surprised to see those numbers double or triple within a ver

This article is part of the Paradigm Shifts series where I discuss the principles that should guide the creation of your online business.IntroductionIn discussing things that most folks strongly dislike, public speaking tops the list, followed closely by having to sell.We have all had experiences with a typical car dealer, a pushy phone salesperson, or even the excited multi-level marketer that everyone eventually avoids.And even though we we wouldn't act this way, the stigma of selling makes u

This article is part of the Paradigm Shifts series where I discuss the principles that should guide the creation of your online business.IntroductionTake a look at this chart below.That is the state of digital marketing in 2023 which breaks down into 6 major divisions, 50+ individual categories, and thousands of software products to serve every nook and cranny of the Internet.Two of the biggest factors that affect all entrepreneurs, but especially those starting out are: 1) technology overwhelm