My $150 Night - Might Be the Beginning of Something Special

Introduction

I crossed a mini-milestone the other night.
I sold six classes on Teachable for a total of $145.
That is small wages in today's Internet landscape, but it might represent something much bigger.
The Path to Now
After wandering around in the digital marketing desert for a while, I finally got serious in 2019, and I focused on creating a brand as well as more content for that brand. It's in a religious niche market, which is great.
I live and work in the market so I know it well and I know how to reach and talk to that audience.
Here's a graph I highlighted in another post.

It shows the growth in visitors to my blog when I got serious about content creation.

Then Came an Offer
Once I had an audience, I created an e-course in Teachable. To be completely transparent, I had previously tried selling a course on Udemy. But they only gave you $3.00 for every sale over there. So I ported everything to the Teachable platform so I could have more control.
I can charge a better rate and keep most of the profits.
My next strategy was to boost a post on Facebook, build a small audience, and then run a Facebook Live webinar to that same audience via Zoom. At the end of each presentation, I would drive folks back to my site to purchase the course.
That is what I did, getting on Zoom and teaching folks from my knowledge.
At the very end of the series, I gave people a little discount to purchase. Many took advantage of it. In total, over the whole campaign which lasted several weeks, 40% of my Zoom audience purchased my course.
We earned $350 overall and $150 on the last night.
We are getting ready to repeat the Zoom series again, and I think our audience is going to be twice the size.
The WA principles work, if you work them. Interest, website, visitors, offers.
It does require patience, and learning your craft, but it is more sustainable. It's also alot more fun because I can share what I am passionate about with other like-minded people.
It's a win-win.
Here's to your success.
Gustavo