Stop Flitting from One Random Topic to Another!
So, a quick break from my usual AI posts to discuss a subject that I am increasingly seeing in many websites.
With a new website, the most important thing you can do is build up topical authority.
And actually, its a good idea to try this with an established site, if you are struggling for traffic.
Show Google that you are becoming an established expert in just one small, specific aspect of your niche.
That's not to say, that your entire website should be devoted to one small sub niche.
That would lead to a risk of running out of topics to write about.
Before you even think about starting your website, you need to have a clear vision for it, and ideally have an idea of the first 10 posts you are going to write.
Let's see what I mean, by using a popular niche, that of Dog Care.
There is nothing to stop you covering ALL aspects of dog care eventually.
So, your initial overall vision could include up to 10 different categories, such as the following:
Canine nutrition: Tips for a balanced diet for dogs
Socializing your dog: Importance and techniques for socialization
Common dog health issues: Understanding and preventing them
Fun and interactive games for dogs: Keeping your furry friend entertained
Grooming your dog: Essential tips for maintaining a healthy coat
Training your dog: Effective techniques for obedience and behavior
Choosing the right dog breed for your lifestyle: Factors to consider
Traveling with your dog: Tips for a safe and stress-free journey
Understanding dog body language: Signs and communication cues
Creating a dog-friendly home: Design ideas and safety measures
So, now you have an idea of what you want to talk about, DO NOT just pick random topics from within these categories.
In other words, don't start by researching just one keyword for The Importance of a Balanced Diet, and then when you have written it, find a keyword on The Power of Socializing Your Dog, and then, Common Dog Health Issues and How to Prevent Them, etc.
Yes, they all relate to dog care in general, but they are far too random, you are not building up topical authority, it is going to take you much longer to rank highly.
Instead, just pick one of your smaller categories, and really focus on that, and ideally, write your first 30 to 60 posts on one topic.
And, as I said earlier, find your keywords for your first 10 posts before you write anything at all.
It will increase your productivity, and build up your momentum, you won't have to think about what to write next, you already have a list.
So, with our Dog Care site, we are going to pick Canine Nutrition as our topical authority subject.
Let's find our first 10 keywords on nothing but canine nutrition.
Are all grains bad for dogs?
Are antioxidants important for dog nutrition?
Are homemade dog food recipes safe?
Are raw diets suitable for all dogs?
Are certain vegetables toxic to dogs?
Are fish oils beneficial for dog health?
Are probiotics necessary in dog food?
Are there specific dietary needs for senior dogs?
Are there benefits to feeding a high-protein diet?
Are treats necessary for a balanced canine diet?
Now you can start work!
In fact, the training here at WA does suggest you find your first 5 keywords before writing, I just like to take it a step further!
And remember, if you are pushed for time, you don't have to write an entire post in one sitting.
By having your list ready, even if you only have a spare 30 minutes, you can get straight on with writing.
I hope this helps, give me shout if you are struggling to put this into practice, and I will try and give you some ideas!
Recent Comments
36
This makes so much sense that it made me feel silly. Wow, what a great simple concept for creating authority in my niche. Thank you so much. I have definitely been a little random, and I have been doing this random writing for like 4 years now. Thank you so much of this game changing advice.
Stacie
Thank you for providing more of your insightful process, Diane. I love these posts because they reinforce the training and coincide with my work.
For a minute (days 😯), I struggled with my boredom from writing the same types of articles for a sub-niche, making me feel like my readers were experiencing the same boredom.
Regards, Matt
Great suggestions, Diane. I can see from your post why it is suggested that we start with a niche that is not too broad. I didn't heed that advice. My niche is cats. However, in some ways, it's been good, because it's pretty easy to find something to write about. I will have to think of a "sub-niche" idea that could generate several posts. Interesting.
Hi, thanks a lot for your knowledge shared here, at WA. I wonder about picking the right keywords. Do you look for keywords that are in people's search on Google or are popular in forums or social networks? My niche is tricky because of the touching of some of the aspects that Google hides from the majority of the public. All the best.
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Thanks for this post, I have been with WA for some years and still struggle to even get traffic, however, your article has helped me to be aware of things that have probably been preventing me from getting traffic.
You mentioned narrowing down a niche and becoming an authority ,of course, Kyle has included this principle in the training, it just arrived here though.
Thanks again