Just launched my 2nd ebook. $7,500 in profit in 2 months for the combo
I've been blogging for a while...well since 2010. I've been blogging on my main blog since 2011 and the blog was set up to drive leads for my business. And, it worked.
I had no idea that blogs could make money. It was just one of my marketing vehicles to drive customers to my "store." (Now I had a shop at home flooring store, so it wasn't exactly a store, but you get the idea). And, it worked very well. I believe the key to my success was learning SEO early and writing blog posts about the key questions my real life customers had.
Fast forward to December 2016, my life took a 180 degree turn. I'm not going to go into details, but let's just say that I totally needed change career direction and pick up the pieces of my life. I was (at the time) in a very bad financial situation. Sometimes life isn't fair, but I guess it's all how you work with the cards you're dealt.
So starting in December of 2016 (but maybe more like January 2017 when the tears only came once a day), I started to learn how to monetize my blog.
It has been a journey for sure. The good news is that I knew how to do SEO and already had some great content. I had to learn how to do affiliate marketing (and learn how to write different types of posts that would convert to sales better), I learned how to do pinterest very well (I get 120,000-150,000 pv just from pinterest), and I got even better at SEO (I get 200,000-220,000 pv/month from SEO.
As I'm sure many of you know, SEO traffic converts much better than social media traffic, and it's much more sustainable (and more consisent), so I try to spend more time on it.
In December, I decided to take the leap and launch an SEO ebook. It's all about off-page optimization and building white hat backlinks. The only problem is that I have a Home Decor blog. So my main target doesn't blog nor even know what SEO is.
So, what is a girl to do when she knows a topic very well, but doesn't have the right target audience to market to?
Well the good news is that I've been participating in many helpful blogger Facebooks groups and met some really great bloggers. I was initially doing this just to learn more and get tips for my blog. But, as it turned out, I made a lot of friends and colleagues and voila, I the idea came to me.
Create an ebook that could incorporate affiliates. So, there are many that have an audience of bloggers, and they can market for me. So, that's what I did.
I offered a 40% commission and selected a few key well respected bloggers...one that
owned FB groups and really leveraged their email lists (i.e. pretty much the opposite of me).
So far, so good. I launched the first one on December 13th, and it was a huge success. I launched the 2nd one (the one for on-page optimization - for begginers and intermediates) on Feb 1st, and it's also doing well. In fact, when I launched it, I got some more sales on the original ebook.
So far, in slightly less than 2 months, I've earned an extra $7,500 in profit. That's after the affiliate commissions and all the paypal fees. Yes, I could have made more per book if I did it without affiliates. But, I never would have gotten the volume I did without the affiliates. Glad I did it this way.
I'm now going to see if I can figure out how to create and design some Home Decor products for my audience. I like how this is growing my income...and importantly diversifying it.
By the way, I used SendOwl to manage the program, and it just cost $15/month. The 1st 30 days were free.
Debbie Gartner aka The Flooring Girl