How Technology is Affecting Keywords

If you think back to one decade ago, technology has changed our lives a great deal. Just ten years ago, I was not picking up my smart phone to perform a google search. Today I am though. Siri, Bixby, Google and others have changed the way we do online searches.

Ten years ago I may have waited until I returned to my desktop computer at home or at best when I was able to open my laptop on the road and perform a google search for something on my mind.

Now, I simply pick up my smartphone and dictate it via voice command or voice command on my IPad when I stop for lunch..

Where I am going with this is that I believe we need to change how we think when looking for keywords. For instance, I may have wondered what the best detox cleanse is to jump start a diet after the holidays. So ten years ago I probably would have waited until I returned to my desktop and typed in something like:

Best Detox Cleanse Jump Start Diet

However, today, I would not wait until I returned to my home and would much more likely just pick up my Smartphone and dictate via voice command something more like:

Hey Siri: What is the best detox cleanse to jump start my diet?

See the difference? I think the future of keywords will be much more in the form of full questions. I may be making some assumptions here, but I would not doubt that in the not so distant future the larger share of online searches (if not already) will be in the form of full sentences and questions than in the typical keywords of the past.

For this reason, I am searching for keywords that are complete questions that someone would actually dictate into their smart phone and are phonetically correct. I believe it is our future of online searches. I often times say the questions out loud to see if it makes sense.

For example, going with the detox cleanse idea, if I find a keyword that is

What best detox cleanse for diet?

Even if that has a good low QSR/high traffic combination, it probably isn’t likely that someone would actually ask that as a question via voice command. So I wouldn’t use it. I think the “stop” words will become even more important in keyword searches.

I’m curious if anyone else thinks the same...please leave comments on this if you agree or disagree....

Have a great weekend everyone,

Dave