No credit card. Takes under a minute.

Login
INSIGHTS2 MIN READ

Book Review - Webs of Influence

dbrownukk

Published on April 7, 2014

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

I have not seen many book reviews here within WA. I know, there is so much great material that we don't have time for books, but it is great to get away from technology and learn, especially if you are travelling. Anyway, I have just been reading an excellent book called 'Webs of Influence' by Nathalie Nahai. It is about the psychology of online persuasion, thus very relevant to my alearning at WA. She covers many aspects of website building , audience attraction and conversion with many real world examples from large companies she has worked with.

She covers three mani areas:-

Ready to put this into action?

Start your free journey today — no credit card required.

  1. Know Who you are Targeting
  2. Communicate Persuasively
  3. Sell With Integrity
They are very similar to many of the lessons here at WA but it is always good to get a different perspective. Each chapter comes with a 'Make this work for you' instruction. If you are engaging a multi-national, multi-cultural target audience then this is certainly worth a look, she gives plenty of advice in these areas. Did you know that men generally scan a piece of work from top left to bottom right whilst women do the exact mirror, (top right to bottom left). Also, cartoon like line drawings will fire our limbic brain far more than a colour photograph. There is also a comprehensive list of documents she used for the research - enough for a lifetime of reading!

I know it is easy to over complicate what we are learning but as an additional resource perhaps worth reading.

Do let me know of any good books you have found that are relevant to our area of learning, or perhaps even some that you would avoid.

all the best for another week.

David

Share this insight

This conversation is happening inside the community.

Join free to continue it.

The Internet Changed. Now It Is Time to Build Differently.

If this article resonated, the next step is learning how to apply it. Inside Wealthy Affiliate, we break this down into practical steps you can use to build a real online business.

No credit card. Instant access.

2.9M+

Members

190+

Countries Served

20+

Years Online

50K+

Success Stories

The world's most successful affiliate marketing training platform. Join 2.9M+ entrepreneurs building their online business with expert training, tools, and support.

Member Login

© 2005-2026 Wealthy Affiliate
All rights reserved worldwide.

🔒 Trusted by Millions Worldwide

Since 2005, Wealthy Affiliate has been the go-to platform for entrepreneurs looking to build successful online businesses. With industry-leading security, 99.9% uptime, and a proven track record of success, you're in safe hands.