Book Review - Webs of Influence

533 followers

12 years ago

I have not seen many book reviews here within WA. I know, there is so much great material that we don't have time for books, but it is great to get away from technology and learn, especially if you are travelling. Anyway, I have just been reading an excellent book called 'Webs of Influence' by Nathalie Nahai. It is about the psychology of online persuasion, thus very relevant to my alearning at WA. She covers many aspects of website building , audience attraction and conversion with many real world examples from large companies she has worked with.

She covers three mani areas:-

Know Who you are Targeting
Communicate Persuasively
Sell With Integrity

They are very similar to many of the lessons here at WA but it is always good to get a different perspective. Each chapter comes with a 'Make this work for you' instruction. If you are engaging a multi-national, multi-cultural target audience then this is certainly worth a look, she gives plenty of advice in these areas. Did you know that men generally scan a piece of work from top left to bottom right whilst women do the exact mirror, (top right to bottom left). Also, cartoon like line drawings will fire our limbic brain far more than a colour photograph. There is also a comprehensive list of documents she used for the research - enough for a lifetime of reading!

I know it is easy to over complicate what we are learning but as an additional resource perhaps worth reading.

Do let me know of any good books you have found that are relevant to our area of learning, or perhaps even some that you would avoid.

all the best for another week.

David

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Recent Comments

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gusti

12 years ago

Yap, I'm with Joe here, I love books, never had any interest ti bought tech book reader, I had enough trouble reading from my smartphone! Besides, the feeling of reading real books are like night and day, it's irreplaceable! Great books though. Thanks David.

webBIZ44

12 years ago

I love books! In fact I prefer to hold a book in my hands than reading a book on a screen. maybe its just me?
-Joe

dbrownukk

12 years ago

Totally agree with you and tey are a great break or even escape from technology - even though I do read books on technology!

mwd21

12 years ago

That's a very good point David, we shouldn't just restrict ourselves to online learning. There are countless books on the subject well worth reading.

Bill67

12 years ago

Thanks for adding more information to check out. WA is not a get rich scheme--we have so much learning to complete it is a "never ending learning curve" Good for the brain