A Lesson Learned From Building an Online Business is Don't Give Up
If there's one thing I've learned from building an online business through Wealthy Affiliate, it's that the urge to quit shows up wayyyyyy before success does.
There were several times when I genuinely considered walking away. Not because I didn't like the work, but because I wasn't sure I had what it took to succeed.
I saw other people moving faster, seeming to do better, and having more success. I began questioning whether I was cut out for online business.
What stopped me from quitting wasn't motivation or foolish optimism. It was the time and effort already invested. I wrote quite a bit of content, learned the fundamentals of affiliate marketing, and built something from scratch. Two somethings, actually. Walking away would have meant accepting that all of that effort was worthless, just wasted time.
I wasn't ready to do that, and I couldn't accept it.
So I kept going.
For a while, nothing dramatic happened. No traffic spike. No sudden income. Just more posts published, more pages indexed, and more quiet work behind the scenes.
But over time, something subtle changed. Pages started showing up in search results. A few visitors trickled in. Then a few more. Eventually, small wins began appearing out of nowhere!
That's when a vital realization hit me. Success in online business isn't random. It's cumulative and the result of purposeful effort.
Search engines don't reward intention; they reward consistency and usefulness. When enough purposeful content exists, momentum naturally builds. You don't "get lucky", you reach a threshold. And that threshold only gets crossed by people who stay long enough.
That might be hard to understand if you are new to online business. I had heard it plenty of times -- "the tipping point of your business." And don't get me wrong. I'm not expecting an avalanche of success right away, but I do finally understand.

Ya gotta have faith that Wealthy Affiliate training works!
Another mindset shift came with traffic. Early on, it felt out of my control. Algorithms, updates, competitionāit all seemed techy, unpredictable. But the longer I stayed in the game, the clearer it became that traffic is primarily influenced by effort. Not frantic effort, but focused work: answering real questions, publishing with intent, and improving what already exists.
In other words, we control traffic more than we think. Not directly, and not overnightābut through volume, clarity, and consistency.
The hard truth is this: quitting guarantees failure. There is no alternate outcome. But staying in the gameāwhile imperfect, slow, and uncomfortableākeeps the door open for success to eventually show up. And it does show up, often quietly at first.
Most people don't fail because they lack intelligence, creativity, or tools. They fail because they stop before the compounding effect has time to work. Online business is one of the few models where effort today can pay off months or even years laterābut only if you don't walk away too early.
If you're feeling stuck, discouraged, or questioning yourself, that doesn't mean you're doing it wrong. It often means you're right in the middle of the process. The uncomfortable phase isn't a signal to quitāit's usually proof that you're closer than you realize.
Never give up. Not because success is guaranteed tomorrow, but because giving up is the only way to make sure it never happens at all.
You will make it!
Dave
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Recent Comments
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Indeed, I was taking long breaks too many times in my online business and now I realized its a big mistake. I completely agree with you. Never ever give up is the key!
This is a great message for all of us here, Dave. I certainly needed it. Thanks for the motivation.
Wen
You're very welcome, Wen! One of the biggest hurdles for me was believing I could achieve ANY degree of success. Now that I KNOW it is possible, I can't imagine ever giving up on online business.
Dave
Thanks, Dave.
Your message explains that in Wealthy Affiliate and online business, the desire to quit comes long before results, and that success is not luck, it is the compounding effect of consistent, useful work that reaches a threshold over time. You show how staying in the process, publishing with intent, and improving what exists slowly turns into traffic and small wins, while quitting is the one action that guarantees failure.
What is one simple task you will commit to this week so you keep your momentum instead of chasing a quick breakthrough?
Perfect synopsis, John.
I have a few tasks that I have been staying consistent with. I have committed to checking on all of my accounts every day, including my back offices, emails, autoresponder, and WA forum participation, even if that only takes a few minutes.
To answer your question, though, one task that I am pursuing is working with ChatGPT5.2 to create a cluster of interwoven content that connects to AWeber. I'm determined to build a list. I'm not suggesting that anyone else copy my method. It's simply what I'm doing.
Thanks for your feedback!
Dave
Thanks, Dave. Having a system is key, and it must be personal, meaning it must work for you. I do have a system that keeps me away from making common mistakes, and it works.
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Hi Dave,
Thank you for sharing this! Your honesty really resonates with me. I love how you described that urge to quit. Itās so real, and I think a lot of people feel it but donāt talk about it.
I really appreciate your reminder that success in online business is cumulative. Sometimes it feels like nothing is happening, and itās easy to question yourself when you compare your progress to others. But hearing how your consistent effort eventually paid off is motivating. Itās reassuring to know that small wins do add up, and that persistence is what makes the difference.
Thank you for the encouragement! This is exactly the kind of reminder I needed today: donāt give up, even when it feels slow. Small steps and consistency really do lead to momentum.
Peter