Helping Out A Childhood Friend.
Hey fellow WA'ers.
I need as much feed back and suggestions on this as possible because I would really like this to be a GREAT Christmas present to a long time friend of mine. To put you in the picture. My friend Stuart runs a local company delivering home heating oil and is third generation in this company! I know, I will be using this fact in my marketing campaign. They started out breaking up, bagging and delivering coal. "Coal Men".
His Father Tom is old school and still physically writes the orders into a book!
I recently caught Jay's webinar regarding local businesses and this got me thinking.
How could I help out Stuarty and his business?
Well the flood gates opened with everything I have learned within the WA training, the WA community and various other places.
I have bought the domain and transferred it to WA hosting and I am about to go to town on the site. Nothing too elaborate. This is where you guys come in.The Company name already ranks pretty high as they have been established for so long. They don't even have their own website yet! (Well They Do Now!)
All of the traffic is from local business advertising sites. I told you that they were oldschool. That being said, I know I can do better for them. I am planning on running at least 2 ads on the most highly read newspapers in our area with an introductory coupon code. And of course their new website url as bold as they can print it! Also a facebook link that I am going to help update.
Yes they do have a facebook page which I was amazed at. Set up by Stuart's Wife I may add. Stuart neither has the interest or time for this as you can imagine.
I will do the usual step by step seo, keywords, meta tags etc.
What I am looking for is any other suggestions other than the above and a nice one page theme to use. I can't make it too complicated as I want to hand it over to my friend's control once I get it well established for him. Obviously optimized for mobile use. Once I get him involved in this side of his business I think it will be a BIG eye opener regarding a customer base other than word of mouth and reputation.
Any suggestions and help welcome.
Are You getting ready for Christmas yet?