Great Niche Selection
I was out jogging this morning and saw this pick up truck with a nicely done ad on it's tailgate. It really caught my eye because it was the perfect example of a niche. It's obviously an offline business, but the principal is the same - find an audience/need, provide a product/solution. The business is a pretty good idea actually.
Think about how many times you've had a small project you needed done. The installation of a ceiling fan, a small logo made, one flower bed redone and mulched. You feel silly calling a 'professional' in the field because it's not that big of a job, and to make it worth it for them, they're going to charge you quite a bit. Wouldn't it be great to find someone that does just that little task and charges a great price?
This company does that. They found a great niche. Just think about how many homeowners need just this done - http://postupinstall.com/