Words That Will Change How You Write Headlines Forever
A short but sweet post today, more so as a reminder for myself, and so that I can point people to the contents :-)
Headlines were being discussed in Live Chat earlier today, and I sent a couple of links to words for headlines that can drastically change engagement of your posts.
The same source for these words, also has a Headline Analyser, that I often run my headlines through, to see how they score.
The one I tend to use is the one located at Sharethrough, that can be accessed by clicking the link below
The same website also has a blog post, about using context words to increase engagement. You can view their post by clicking here, or to download the PDF containing 1,072 Context Words, you can click on the link below
Details Behind the Words
Sharethrough, working with James Pennebaker, a social psychologist, came up with a list of 1,072 “context words,” that are grouped into four main categories:
- Time (e.g. abrupt, today, fast)
- Insight (e.g. admit, idea, secret)
- Motion (e.g. act, climb, journey)
- Space (e.g. away, outside)
Their own Headline title when these were released went as follows:
Neuroscience reveals there are 1,072 ‘context words’ that explain the secrets behind attention
This heading contains 3 of the context words (reveals, explain, secrets) and has a 23% context word ratio.
Although longer headlines have a far greater emotional engagement, we still need to write our headlines in accordance with search engines. This is still easily achievable when you consider the following popular quotes and brand names (words in bold are context words):
- Once upon a time
- Happily ever after
- Think before you act
You can also find these in taglines:
- Always Low Prices - Walmart
- Turn On Tomorrow - Samsung
The headline for this post uses 2 context words (change & forever) and also fits within 60 characters, required for SEO purposes.
Have a look at the Context Words Dictionary PDF (above), and see how you can improve your headlines for greater emotional engagement of your visitors.
Even though I use the Headline Analyser above, I've never managed to get 100. Mainly because I keep my headings shorter than complete sentences, I don't include a celebrity and I don't always insert brand names. It is still a great tool to use though to help improve your headlines.
This is only one example of a headline analyser, do you have another one that you prefer using? If you do, feel free to post it below and share it with us all :-)